About the position
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. We are looking for a Product Marketing Manager familiar with enterprise application modernization, DevOps, AI and data integration for mainframe, Linux and cloud systems. Product Marketing is a strategic marketing function that bridges the gap between product management and the go-to-market organization. You will collaborate with product management, sales & marketing to launch new offerings, build compelling messaging and direct GTM activities to help secure new business, retain existing customers, and support up-sell/cross-sell opportunities.
Responsibilities
- Contribute to go-to-market strategy by developing ideal customer profiles, building personas, defining use cases, and mapping the customer journey.
- Work with colleagues to build and refine the messaging that ties individual products to our business strategy and creates a bridge to the challenges our customers face.
- Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience such as prospects, customers, analysts, partners, and employees.
- Leverage deep expertise in enterprise application modernization and data integration for mainframe, Linux and cloud platforms. Act as a subject matter expert to support strategic sales opportunities.
- Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.
- Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.
- Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors. Aid in the development of competitive battle cards and win themes against key vendors.
- Be the go-to resource for other internal Marketing team counterparts for all things related to your product expertise.
Requirements
- 10+ years of experience in product marketing role at enterprise technology/software company
- Experience in marketing, product, or sales roles, ideally in a matrixed organization
- Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, and analogies
- A passion for learning new technologies and an aptitude to learn technical concepts quickly
- Ability to create documents and presentation materials for sales and internal teams
- Excellent verbal and written communication
- Well-organized with effective time and activity management skills, goal-oriented
- Ability to bring a diverse set of stakeholders to consensus
Benefits
- Company paid Holidays, Sick Leave, and Vacation time.
- Paid Family Leave and other leaves of absence.
- Community Service Day.
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance.
- 401(k) Plan with up to 5% employer match.
- Wellness Program.
- Enjoy time and location flexibility with our Hybrid Working Model, which allows a remote workshare of up to 60%.
- Work anywhere in your country or abroad for up to 10 days per year.
- Set yourself up for success in your new role by upgrading your home office space using your one-time hybrid work payment.
- Lean on the Employee Assistance Program for support during some of life's most common but difficult challenges.
