Senior Product Marketing Manager

About the position

Formstack improves people's lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission. Formstack is a remote-first company with team members who live and work across the U.S., Canada, Poland and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack. This is a hybrid position in Denver, Colorado.

Responsibilities

• Lead the messaging, positioning, and marketing strategy for our products and features.
• Collaborate with Marketing, Product Management, Customer Success, Partner, and Sales teams.
• Monitor the competitive landscape and develop competitive messaging and positioning.
• Create enablement materials and communications for the demand generation team.
• Conduct and operationalize competitive analysis and research, producing reports for internal teams.
• Collaborate on content strategy to support demand generation and growth marketing efforts.
• Contribute to the go-to-market strategy in collaboration with various teams.
• Execute the go-to-market strategy for product releases, including messaging and sales enablement.

Requirements

• 5+ years of experience in product marketing with a proven track record.
• B2B enterprise software product marketing experience preferred.
• Strong storytelling skills with the ability to articulate product positioning and messaging.
• Excellent writing, editing, and wordsmithing skills.
• Polished and compelling writing style with clear marketing messaging.
• Experience driving adoption and expansion of a product.
• Ability to work collaboratively across teams and build strong relationships.
• Analytical approach with flexibility to work independently.
• BA / BS degree in Marketing, Communications, or similar experience.
• Fluency in written and spoken English.

Benefits

• Competitive health plans, Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.
• Monthly Health & Wellness and Technology stipends.
• Flexible PTO for all employees.
• 401k & Roth w/ safe harbor match (the US and Canada).
• Company-issued Macs and the latest software and tools for job excellence.
• Extended learning opportunities.