Senior Specialist Digital Marketing

About the position

The Digital Marketing Senior Specialist will be responsible for optimizing TaylorMade Canada & Sun Day Red Canada strategy, day-to-day execution, design and maintenance of the Paid Search (SEM), Email, Paid Social, Affiliate, Display, Video, App, and Organic Search (SEO) channels for Brand and Digital Commerce. They will help maximize brand awareness, ecommerce and retail sales and lead conversion through paid ad channels. This position will also be responsible for implementing customer acquisition and CRM tactics through data driven optimization to digital marketing channels.

Responsibilities

• Design, implement, and refine comprehensive digital growth strategies across Google, Bing, Meta, and Impact Ads, driving measurable business growth and maximizing return on investment.
• Recurring optimizations including keyword analysis, landing page and ad copy testing.
• Enhance and maintain brand presence across Digital Commerce display, video, and affiliate channels, ensuring consistent and impactful messaging to drive engagement and conversions.
• Understanding of how search engines work, SEO optimization techniques.
• Use Google Analytics and other 3rd party software to track performance in each of the channels.
• Provide ongoing reports to communicate performance against goals (ROAS and other KPIs).
• Run A/B tests in all channels for creative, copy, etc. and report back on findings.
• Work with affiliate publishers to optimize delivery and campaign performance.
• Analyze publisher performance on a weekly basis to maximize revenue, identify opportunities, optimize campaigns and develop/report key metrics.
• Manage budget allocation and billing processes in close collaboration with the finance department, ensuring optimal resource utilization and financial accuracy.
• Implement initiatives that enhance publisher productivity, create new growth opportunities, and increase ROI.
• Work cross-departmentally to gather assets, business requirements, marketing goals and objectives.
• Stay current with best practices, strategies, and industry standards related to digital marketing tactics.
• Track and analyze trends, competitive landscape, consumer insights and current state of the business to assist site merchandising.
• Strong analytical and reporting skills and be proficient in PowerPoint, Excel, and Word.
• Be a self-starter and able to work both independently and in a team environment.
• Performs other responsibilities as required.

Requirements

• Experience working with enterprise reporting tools, Google Analytics preferred.
• Project management skills and exposure to project-based work structures.
• Strong communication skills (verbal and written) and interpersonal skills suited to dealing positively with internal and external business contact.
• Highly developed attention to detail and follow-through.
• Experience working in a team-oriented / collaborative environment.
• Passion for golf and/or sport.

Nice-to-haves

• 1 - 2 years of experience managing SEO and affiliate strategy preferred.
• 1 - 2 years of experience managing paid social campaigns preferred.
• Google Ads, Google Analytics, or Bing Ads certifications a plus.