Senior Specialist, Integrated Marketing (B2B2C) Strategy

About the position

The Senior Specialist, Integrated Marketing (B2B2C) Strategy is a dynamic role responsible for leading and executing omnichannel marketing campaigns that engage and activate B2B2C audiences. This position requires a blend of strategic planning, project management, and hands-on execution to bring high-impact initiatives to life. The ideal candidate excels in a fast-paced, matrixed organization, adeptly managing timelines, cross-functional dependencies, and multiple stakeholders. The Senior Specialist is a strategic thinker who can transform a single idea into a fully integrated campaign that drives measurable business results.

Responsibilities

• Leads the end-to-end execution of marketing campaigns aligned with key SHRM priorities, ensuring seamless integration across all touchpoints.
• Develops and manages comprehensive project timelines, deliverables, and workflows, coordinating efforts across internal teams and external partners.
• Oversees the creation of compelling campaign assets, including digital, print, email, social media, and other formats, ensuring alignment with a cohesive narrative and strategic objectives.
• Acts as a strategic partner to marketing leadership, collaborating cross-functionally with subject matter experts, marketing teams, and key stakeholders to drive impact.
• Monitors key campaign milestones, provides regular progress reports, and proactively manage risks, roadblocks, and shifting priorities.
• Offers strategic input on messaging, channel mix, and campaign structure to optimize engagement and conversion.
• Supports high-visibility initiatives and special projects that contribute to SHRM’s success.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience in marketing, project management, or communications, with a strong track record of executing successful B2B2C campaigns.
• Disciplined self-starter who seeks opportunities to be proactive and enhance knowledge, skills and abilities.
• Proven ability to manage and execute complex, cross-functional marketing campaigns targeting B2B2C audiences.
• Deep expertise in marketing strategy, brand messaging, audience segmentation, and personalized marketing approaches.
• Strong proficiency in campaign performance reporting, data analysis, and translating insights into actionable recommendations.
• Excellent written and verbal communication skills, including executive-level presentations and reporting.
• Creative thinker with a problem-solving mindset, capable of interpreting data to craft compelling narratives.
• Proficiency with project management tools, marketing automation platforms, and workflow optimization.
• Highly organized, adaptable, and solutions-oriented, with the ability to navigate ambiguity and shifting priorities.
• Knowledge of membership-driven organizations, associations, and agency experience is a plus.
• Familiarity with Marketo, Monday.com, Jira and AI tools is a plus.

Benefits

• Professional growth and development
• Health insurance
• Dental insurance
• Vision insurance
• Well-being programs
• Health savings account
• Flexible spending account
• Retirement plan
• Open leave
• Annual discretionary bonus and incentives