About the position
As a Sr. Specialist/ Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives (email, web/mobile/landing page, webinar/seminar, podcasts). This is an individual contributor role where you will be aligned to product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives. This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills.
Responsibilities
- Develop Owned Channel strategy and recommendations.
- Implement owned channel initiatives including email, web/mobile, webinars, and podcasts.
- Use customer insights and channel best practices to improve communications.
- Coordinate and support marketing campaigns and Owned Channel initiatives.
- Lead owned campaigns and define targeting and test plan strategy.
- Pull results from dashboards to determine campaign effectiveness.
- Interact with and influence senior leaders and peers.
- Provide clear direction and maintain communication about work and results.
Requirements
- Bachelor's degree or equivalent with at least 3 years of experience or Master's with 2+ years of experience in marketing, advertising, and/or marketing communications.
- Experience with data & analytics teams and technology teams.
- Excellent skills in PowerPoint, Excel, Outlook, and Word.
- Prior experience with JIRA and SalesForce Marketing Cloud is a plus.
- Knowledge of Financial Service Industry and products preferred.
- Ability to thrive in a fast-paced environment and adapt to change.
Nice-to-haves
- Agency experience.
- Experience with Agile principles.
- Understanding of email marketing and customer journey mapping.
- Experience in production operations for webinars and on-demand programs.
Benefits
- Hybrid working model blending onsite and offsite work experiences.
- Commitment to diversity and inclusion in the workplace.
- Reasonable accommodations for applicants with disabilities.
