About the position
Erth.AI is an AI gaming startup building infinite AI sandboxes to make and play 3D experiences. We envision a platform that empowers anyone to be a creator, express themselves, and own what they create. Founded by seasoned industry veterans and serial entrepreneurs with expertise from Zynga, Facebook, and Microsoft, we are at the forefront of innovation. While our core team is primarily based in San Francisco and New York City, we welcome qualified hybrid candidates from the San Francisco Bay Area who thrive in a collaborative and dynamic environment. We are seeking a Senior UI/UX Designer who can seamlessly blend user experience expertise with strategic product vision. This role is perfect for a creative problem-solver with a strong sense of visual storytelling and art direction, capable of both hands-on execution and high-level design strategy. You’ll help shape the aesthetic identity and usability of products at the intersection of Generative AI, social, and gaming.
Responsibilities
- Own the end-to-end UI/UX design process, from wireframes to polished visuals, ensuring a seamless and engaging user experience.
- Collaborate closely with product managers, engineers, and artists to align user experience with core gameplay and business goals.
- Establish and evolve the visual identity and design language of our products, ensuring a cohesive and compelling aesthetic.
- Develop interactive prototypes and user flows to test and refine usability, gathering feedback from internal teams and users.
- Work with AI-driven design tools to explore new workflows, automation techniques, and creative possibilities.
- Guide art direction for UI elements, including icons, HUDs, menus, and in-game overlays.
Requirements
- 6+ years of experience in UI/UX design in gaming.
- Strong portfolio demonstrating expertise in UI/UX, visual storytelling, and interaction design.
- Proficiency with Figma, Sketch, Adobe Creative Suite, and prototyping tools.
- Experience designing for free-to-play games, understanding player behavior and engagement loops.
- Passionate about user-generated content (UGC) and open-world sandbox experiences, with a strong understanding of player creativity and emergent gameplay.
- Ability to balance aesthetics with functionality, creating intuitive and visually appealing user interfaces.
- Excellent communication and collaboration skills, able to articulate design decisions to cross-functional teams.
Nice-to-haves
- Strong art direction skills with an eye for composition, color, and typography.
- Familiarity with AI-driven design tools and procedural content generation.
- Experience working on social or creator-driven platforms.
- Basic knowledge of game engines (Unity, Unreal) and implementation of UI assets.
Benefits
- Competitive salary within the range of $120,000 to $170,000, commensurate with experience and qualifications.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Opportunity to participate in the CalSavers retirement program.
- Unlimited Paid Time Off (PTO) to maintain a healthy work-life balance.
