About the position
1-800Accountant is seeking an experienced content marketing leader who understands what it means to develop and pursue a content strategy, how great content can nurture potential customers, how engaging writing builds loyal customers, and how content can have a huge impact on the marketing funnel. In this role, your key objective is to drive organic growth and conversion through the identification, development, and management of high-value content for our audiences. You will work with growth and product teams to understand the needs of key personas, research and maintain keyword lists, measure and report on impact, and manage vendor relationships. Our ideal candidate is a strong content developer who will craft a thoughtful and clear story about 1-800Accountant while driving awareness, engagement, and demand generation amongst our target audience. You will be a talented storyteller & strategic writer who can create compelling content across various marketing channels to help increase awareness for our B2B brand. You will be part of an extraordinary team while working with a fast-growing company to meet its goals. This is a hybrid role that will report 3 days per week in to our Seattle office.
Responsibilities
- Lead the creation and maintenance of B2B thought leadership content, leveraging a mix of formats including calculators, buyers guides, comparison pages, and digital articles.
- Conduct research and analysis on innovative ways to create content, new content types/opportunities, and maintain a competitive landscape from a content perspective.
- Evaluate existing content and content channels and recommend ways to increase effectiveness; keep abreast of new technologies and best practices and recommend channel enhancements or new channels to continually improve effectiveness of communications.
- Ensure that we are telling the right stories, in the right formats, at the right time, across campaigns and marketing channels.
- Find opportunities to further content distribution through trends, monitoring, campaigns, etc.
- Leads cross-functional teams or projects with significant resource requirements, risk, and/or complexity.
- Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders.
- Collaborate with other teams within the org to grow our paid, earned, shared, and owned content strategy.
- Coordinate with digital marketing and social to test and optimize content assets to maximize performance.
- Analyze and leverage data to find new opportunities for growth and conversion.
- Stay ahead of industry trends and evaluate potential impacts and opportunities.
Requirements
- 3+ years work experience in a Content Marketing role, preferably within B2B SaaS or a multi-product portfolio.
- Experience in storytelling, leveraging data and marketing capabilities to create, develop and present POVs.
- Advanced knowledge of customer and keyword research and SEO techniques to develop analyses and insights that will drive customer strategy formation and business decisions.
- Comfortable creating and using segments and explorations in GA4, Google Search Console, and/or CRMs to understand both content and business performance.
- Deep understanding of content for website, including the ability to manage and execute content strategies, produce, and manage agile content and guide agency partners in the production of content.
- Local SEO experience with driving organic reach for multi-location businesses.
- Experience working with content management systems (i.e. WordPress, ContentStack, etc) and collaboration management tools (e.g. Monday.com, Trello).
- Experience working collaboratively to build powerful stories in multiple formats (lead magnets, digital assets, blogs) that connect our industry solutions/products/personas to company values and benefits.
- Detailed insight into the marketing funnel and how to build, deliver, and measure content that accelerates top, middle, and bottom of funnel results.
- Knowledge of current and emerging competitor and market trends.
- Bachelors degree in Marketing or related field.
Benefits
- Medical, Dental, Vision, FSA, Dependent Care
- 401K with employer match
- Work with the country's largest virtual accounting firm
- Work with cutting edge technology
- Join an engaging community of like-minded individuals
