SEO & Content Marketing Specialist

About the position

StruXure, a wholly-owned subsidiary of The AZEK Company, is an industry-leading manufacturer of Pergolas and Cabanas in Dahlonega, GA and Cumming, GA. StruXure is a company driven to transform outdoor living. Our innovative products create unique space providing a combination of sun, shade and shelter. We are seeking a new team member to help us keep up the innovation and reliability. The position is for an SEO & Content Marketing Specialist who is passionate about driving digital growth through SEO, content marketing, and social media engagement.

Responsibilities

• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Develop SEO-friendly content for blog posts, website pages, newsletters, and social media.
• Create and manage email campaigns, including newsletters, promotions, and drip campaigns, while tracking performance.
• Oversee company social media accounts (Facebook, Instagram, LinkedIn, YouTube, etc.), create and schedule engaging posts, and respond to customer inquiries.
• Monitor and respond to Google reviews and social media comments to maintain a positive brand reputation.
• Monitor key performance metrics for SEO and content initiatives, analyze data, and provide actionable insights to improve performance.
• Work closely with the R&D, Sales, and New Product teams to develop and maintain product collateral to support dealer sales initiatives.

Requirements

• 1-3 years' experience in SEO, content marketing, and social media management.
• Strong understanding of SEO tools (Google Analytics, Google Search Console, SEMrush, etc.).
• Excellent writing, editing, and communication skills.
• Ability to analyze data and develop actionable insights.
• Experience with email marketing platforms and campaign management.
• Familiarity with content management systems (WordPress, HubSpot, etc.).
• Knowledge of AI-driven content tools (e.g., ChatGPT, Jasper) is a plus.
• Knowledge of SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, SurferSEO, Screaming Frog).
• Ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Knowledge of digital marketing, social media strategies, and content distribution.

Benefits

• Opportunity to make a direct impact on the company's digital growth.
• Collaborative and innovative work environment.
• Room for creativity and strategic input in shaping content and marketing initiatives.
• Competitive salary and benefits.