As a Software Engineer, GenAI & Applied Innovation, you will be the senior hands-on engineer in a cross-functional Alpha Labs team. Your mandate: turn cutting-edge generative-AI research and data-science insights into live demonstrations that differentiate Publicis in competitive pitches and large-scale client engagements. You will architect and build cloud-native services, GenAI-powered prototypes and intelligent APIs, then collaborate with data scientists, audience strategists, creatives and media technologists to embed those solutions across the connected consumer journey.