About the position
The Sr. Associate, Marketing - Integrated Campaign Manager leads in developing, implementing, marketing campaigns working within guidelines of annual marketing calendar to promote consumer and business lending products, mortgages, deposits, e-services etc. Coordinate, implement and oversee direct and digital marketing campaigns for a range of products and services from agency kick-off to creative and list development to project management of production partners to launch. A good understanding of how to: Run agency kick-off meetings and partner with agencies to build multi-channel campaigns Manage creative to ensure alignment to strategy and eye on customer experience Run creative reviews with marketing leadership and CMO Run list kick-offs and serve as liaison between data teams and campaign list generation Lead projects as part of cross functional team managing stakeholders Keep campaigns on track and on budget Manage stakeholders to instill confidence in technical knowledge, on-time delivery and best-in-class service.
Responsibilities
- Develop and implement marketing campaigns within the annual marketing calendar.
- Coordinate and oversee direct and digital marketing campaigns.
- Run agency kick-off meetings and partner with agencies for multi-channel campaigns.
- Manage creative alignment to strategy and customer experience.
- Conduct creative reviews with marketing leadership and CMO.
- Serve as liaison between data teams and campaign list generation.
- Lead projects as part of a cross-functional team managing stakeholders.
- Keep campaigns on track and on budget.
- Instill confidence in stakeholders regarding technical knowledge and delivery.
Requirements
- Bachelor’s degree in marketing, communication, direct mail, digital marketing or related fields.
- 9+ years of related job experience.
- Ability to motivate or influence senior level personnel.
- Ability to work independently with critical thinking skills.
- Comfortable with new digital technologies and marketing executional needs.
- Strong project management and organizational skills.
- Ability to communicate strategic applications and reasons for creative development.
- Ability to work individually or in a team environment.
- Exceptional attention to detail and communication skills.
- Ability to manage several campaigns simultaneously.
Nice-to-haves
- Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
Benefits
- Base Pay Range Minimum: $93,750.00 USD
- Base Pay Range Maximum: $160,000.00 USD
