About the position
Santander is searching for a skilled professional to play a critical role on the marketing operations and Enablement's central planning. The Senior Associate will primarily be responsible for leading marketing planning programs, strategic project management, oversight on marketing capacity and working with finance on our day-to-day budget management, forecasting and spend management. The position will report to the Sr. Director of Marketing Operations. The ideal candidate will have a proven track record of strategic thinking, data-driven decision-making, successfully implementing impactful marketing programs and management of high visibility projects. This individual will be a key contributor to our marketing efforts, utilizing their expertise to shape strategy and deliver on key objectives.
Responsibilities
- Lead the development of comprehensive marketing planning program for the annual and quarterly marketing calendars.
- Support the creation of strategic initiatives: Work with senior leaders to develop new initiatives that align with company goals.
- Support leadership meetings and program management: Ensure a smooth and consistent operational rhythm within the marketing department.
- Optimize marketing projects and schedules: Ensure projects are delivered efficiently and on time.
- Support the roll-out and implementation of global and local marketing planning tools and reporting dashboards.
- Develop and maintain project timelines and documentation for strategic programs/projects.
- Lead marketing's annual strategic budget forecast and allocation process.
- Drive overall marketing spend governance: Oversee the implementation of processes and tools for tracking and reporting marketing spend.
- Ensure transparency in marketing budget allocation.
- Lead monthly budget reconciliation and variance analysis.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, Design or equivalent field.
- 9+ Years Marketing, Communications or related experience.
- 3+ Years Financial Services Industry/Banking experience.
- Strong project management skills and outstanding organizational skills.
- Self-starter who can manage projects independently.
- Excellent project and time management skills.
- Creative thinker, team player, and positive influencer.
- Strong written and oral communication skills.
- Strong reporting and analytical skills.
Nice-to-haves
- Master's Degree in Marketing, Business, Communications, Design or equivalent field.
- Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
Benefits
- 401k
- health_insurance
- dental_insurance
- vision_insurance
- tuition_reimbursement
- paid_holidays
- paid_volunteer_time
- flexible_scheduling
