About the position
The Sr. Channel Marketing Manager, Project Sales & Electronics, will be responsible for owning channel marketing functions for project sales teams and be the channel marketing representative for all Allegion electronic products and related integrations. This role will drive all aspects of building long-term, mutually-successful marketing plans for our channel hardware distributor and integration partners and all related channel marketing plans. This role is responsible for the complete life cycle of strategic channel marketing programs – collaborating with stakeholders to identify new opportunities, developing strategies, designing programs, and executing. This role is also responsible for serving as the marketing liaison for our CHD customers, sales teams, electronic product & integration teams and integration partners. The role provides works closely with that leadership teams to provide strategic direction. This candidate is passionate about the channel and has a strong knowledge of partner programs, processes, and platforms to support channel marketing. You have excellent communication skills and are comfortable interfacing with sales, internal stakeholders, and partners to execute your initiatives.
Responsibilities
- Develop and implement marketing plans to support the channel and partners
- Responsible for all Channel Marketing activities related to our CHDs/IHD, Integration partners and electronic product
- Identify, create, and manage compelling and meaningful content that enables our sales teams and customers to promote and sell our products more effectively
- Collaborate with sales leaders, account managers, product and field marketing on strategic initiatives that drive partner loyalty and growth of sales
- Provide support and answer partner marketing inquiries
- Serve as commercialization point for integrations and electronic products
- Lead cross-functional teams, including sales, brand, and product to develop and execute marketing strategies
- Develop and sustain strong partner relationships with key partners, vendors, and third-party agencies
- Support brand strategy by working with internal departments and external partners to ensure that all marketing elements enhance and leverage brand equity with all constituents
- Promote teamwork and collaboration, show initiative and influence with stakeholders on the offline business, and act independently to manage channel marketing initiatives successfully
Requirements
- Bachelor's Degree equivalent experience preferred; advanced Degree in marketing or related disciplines preferred
- 10+ years of marketing experience, channel marketing experience preferred
- Experience in commercial door hardware electronics and technology preferred
- Ability to travel 25%
Benefits
- Health, dental and vision insurance coverage
- 401K plan with a 6% company match and no vesting period
- Tuition Reimbursement
- Unlimited PTO
- Employee Discounts through Perks at Work
- Community involvement and opportunities to give back
- Opportunities to leverage unique strengths through CliftonStrengths testing and coaching
