About the position
The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base. You will leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions, and work cross-functionally to prioritize and deploy new strategies to deliver our company-wide churn targets. Your will lead the team that is responsible for delivering our short-term churn and cash flow targets across each product in DIRECTVs video portfolio – ensuring that DIRECTV is well-positioned to preserve its existing base in future years.
Responsibilities
- Lead and manage a team of product marketing & strategy professionals, providing strategic guidance and mentorship.
- Own one of the most important KPIs at the company – voluntary churn.
- Leverage strong financial analysis and modeling skills to develop and prioritize potential investments (to hit the voluntary churn target).
- Effectively communicate investment opportunities to key stakeholders, including C-suite leadership, to achieve alignment and approval on new strategies.
- Design testing schema, execute and manage tests, and readout on results – leveraging A/B testing to ensure we’re optimizing our retention budget.
- Build and/or inform business cases on new capital projects that have a positive impact on churn.
- Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
- Work with execution teams (Operations, IT, Engineering) to ensure strategies are implemented effectively.
- Collaborate and build strong teamwork and communications with cross functional stakeholders including Customer Care, Analytics, Marketing, Product, and Finance.
Requirements
- Bachelor's degree in Marketing, Business, or a related field preferred; MBA a plus.
- 7 – 10 years of experience in product marketing or related roles, with at least 5 years in a senior leadership position, and 5 years in a supervisory role.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Excellent analytical skills with the ability to translate data into actionable marketing insights.
- Outstanding communication and presentation skills, with the ability to articulate complex product features and benefits to various audiences.
- Experience in managing and mentoring high-performing marketing teams.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Strong strategic thinking and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Nice-to-haves
- Industry-specific knowledge relevant to the company's products or services is highly desirable.
Benefits
- Competitive salary structure designed to attract and retain employees.
- Salary ranges determined by role, level, and location.
- Base Salary range: $154,850 - $281,060 depending on labor market zone.
- Total compensation package includes salary, bonus, and benefits.
