About the position
The Director/Senior Director of Marketing is recognized as an internal expert in Systemic Mastocytosis (SM) disease, market and promotions. The individual is responsible for developing brand strategy for the SM indication and leading a comprehensive HCP marketing program for bezuclastinib in the US. The individual will lead HCP marketing initiatives and work closely with the cross-functional team to develop and execute marketing strategies that promote brand and company goals. As an in-house expert on HCP marketing and SM, this person will provide leadership and guidance to the current team and cross functional partners on marketing activities, strategic and competitive planning, strategic and tactical plan execution, segmented marketing capabilities/execution, digital and omni-channel marketing to HCPs. This individual will ensure tactics and capabilities provide ongoing measurement and optimization at each stage and that resources (dollars and FTE effort) are aligned. The successful candidate will contribute in-depth marketing expertise, work closely with internal stakeholders up to executive levels and external partners (including creative agencies, operational partners, medical and diagnostics teams, analytics teams), with the capacity to develop a tactical plan with budget, resourcing, and implementation plan to support the needs of the business. This position will report to the Vice President of Marketing and offers an extraordinary opportunity for individuals interested in joining a company on the verge of its first product launch with immediate opportunities in rare disease and oncology indications with high unmet needs.
Responsibilities
- Internal marketing leader and subject matter expert on Systemic Mastocytosis.
- Leads the development of HCP strategic plans and promotion with measurable outcomes to achieve business/product goals.
- Leads the development of tactical plan(s) that will achieve the goals set forth in the marketing strategy.
- Collaborate closely with field sales team including sales leadership, sales training & field representatives, to ensure execution of marketing strategies and tactics.
- Lead the HCP marketing efforts and oversee their execution.
- Build and implement best in industry capabilities for segmented channel marketing while collaborating with key internal stakeholders and external strategic partners.
- Continually monitor/analyze marketing trends and technologies that impact the lives of patients and HCPs; identifies and introduces marketing innovations to the organization.
- Works cross-functionally including with counterpart leading GIST indication, to help teams develop and evolve marketing ideas that promote brand goals while ensuring strict compliance with regulations and guidelines.
- Demonstrates agility and flexibility, as part of a nimble, entrepreneurial organization.
- Develops impactful and relevant strategies for multiple audiences (e.g., Allergists, Hematologists, Immunologists & Dermatologists) throughout the product lifecycle.
- Develops a budget/resourcing plan for the HCP marketing function and tracks financial spending and adjustments with high acumen.
- Establishes and communicates Key Performance Indicators (KPIs) both to internal staff and external partners/agencies.
- Provides continuous monitoring/reporting/optimization against KPIs.
- Identifies potential external partners, 3rd parties, and collaborates on contract negotiations to write contracts sensitive to bottom-line business goals.
- Performs effective Agency of Record and vendor management; ensures appropriate balance of internal and external resources to drive campaign execution in a manner that achieves best ROI.
- Provides campaign analysis and aids in marketing mix analyses; identifies marketing 'best practices' and helps disseminate them throughout the organization.
- Coordinates the work of agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT.
- Demonstrate leadership with internal customer facing teams, specifically with sales and sales training to ensure effective, impactful, world-class training on promotional tools and programs.
Requirements
- Bachelor's Degree required, MBA or other advanced degree preferred.
- Systemic Mastocytosis (or relevant rare disease) preferred (knowledge of current competitive landscape, therapies and practices, testing landscape and biomarkers).
- Minimum 10 years of progressive experience in the Pharmaceutical/Biotech industry in Marketing, Sales, and/or Business Development, preferably in both small and large companies.
- Demonstrate confidence and comfort in dealing with executive leadership.
- Sales Experience a plus - either at the representative or line manager level.
- 5 years of Brand Management specifically with recent in-depth experience in brand leadership with deep US commercialization background.
- Comfortable engaging with SM KOLs and able to conduct a deep thorough scientific discussion.
- Experience as a team/people leader.
- Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred.
- Demonstrated analytical skills and the ability to think strategically and solve problems.
- Outstanding project management skills and experience managing multiple vendors and agency partners and ability to effectively manage multiple competing priorities simultaneously.
- Proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials.
- Significant experience in managing budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned targets.
- Some travel required (up to 25%).
- Location: Boston, MA (surrounding areas) required.
Benefits
- Competitive pay
- Performance-based bonus
- Stock options
- Insurance coverage (health, dental, life, and disability)
- Competitive time-off
- 401(k) plan
- Commuter/parking benefits
