About the position
As a Senior Event Marketing Manager at Envoy, you'll lead the strategy and execution of field marketing and tradeshows across the U.S. and U.K. This role goes beyond logistics-you'll develop scalable event programs that fuel pipeline growth, enhance sales enablement, and elevate Envoy's presence in key markets. You'll work cross-functionally with sales, marketing, and product teams to ensure every event delivers a measurable business impact. With a focus on operational excellence and data-driven decision-making, you'll own event execution, optimize ROI, and build scalable processes for ongoing success. You'll collaborate closely with another field marketing manager and internal and external stakeholders, bringing creativity and strategic thinking to every initiative. This is a high-visibility role in a fast-paced environment where you'll shape the future of Envoy's event marketing and field programs.
Responsibilities
- Develop and manage a comprehensive field event marketing strategy and regional field marketing initiatives across the U.S. and U.K.
- Oversee planning, logistics, vendor management, budgeting, and execution.
- Streamline event workflows by managing calendars, project tools, and documentation.
- Build and execute a scalable field marketing strategy, launching regional events and ABM-driven programs.
- Align event strategy with business goals to generate high-quality leads and accelerate pipeline progression.
- Partner with sales, BDR, and customer success teams to develop engagement strategies, pre-event training, and structured follow-up playbooks.
- Leverage customer advocacy, partner collaboration, and sponsorships to elevate brand presence.
- Identify new event opportunities, refine best practices, and improve event marketing impact.
- Travel up to 40% for event execution.
Requirements
- 8+ years in event or field marketing, with at least 5+ years in B2B technology or SaaS.
- Deep expertise in trade shows, hosting events, and field marketing targeting executive and technical audiences.
- Ability to make data-based decisions and continuously analyze event performance.
- Expertise in managing event logistics end-to-end, including vendor negotiations, budgeting, staffing, production, and on-site execution.
- Strong relationship-building skills with sales, revenue operations, marketing, product, and executive teams.
- Proficiency in Salesforce, Marketo, and marketing automation platforms.
Nice-to-haves
- Experience managing sponsorships and co-marketing initiatives to elevate brand presence.
Benefits
- Market competitive salary
- Equity for all full-time roles
- Great benefits
