Sr. Growth Marketing Manager, Paid Search

About the position

As a key member of our Growth team, the Senior Growth Marketing Manager (Paid Search) will own Suno's acquisition strategy across all intent-driven and app discovery platforms - including Google App Campaigns, Apple Search Ads, YouTube, and emerging mobile ad networks. Reporting to the Performance Marketing Lead, you'll be responsible for capturing high-intent users globally and turning them into loyal subscribers. This is a high-impact, independent role ideal for a data-driven operator who thrives on precision, experimentation, and efficiency.

Responsibilities

• Plan, manage, and optimize paid search campaigns across Google App Campaigns, Apple Search Ads, and YouTube
• Lead keyword strategy and bidding across both branded and non-branded queries to maximize subscription volume at efficient CAC
• Drive growth in top global markets including Japan, Germany, and South Korea through geo-specific strategies and localization
• Build initiative-level acquisition plans across App Campaigns, Apple Search Ads, and YouTube, with detailed spend forecasts and LTV/CAC-based budget allocations by market
• Run a disciplined test-and-learn program across bidding, targeting, and funnel variations, and partner with analytics to evolve dashboards that surface actionable insights across geos
• Partner with product and web teams to improve post-click conversion rates through CRO, deep linking, and funnel testing
• Build and analyze robust campaign performance reports using Singular and internal BI dashboards to guide optimizations
• Own retargeting strategies for free users, trials, and churned subscribers using Display and YouTube campaigns
• Stay current on platform changes, privacy regulations, attribution strategies, and AI-powered search features to maximize performance

Requirements

• 3+ years of hands-on experience managing SEM, app campaigns, or mobile user acquisition for a B2C app or subscription business
• Deep experience with Google App Campaigns, Apple Search Ads, and performance-based YouTube campaigns
• Strong grasp of mobile attribution tools (e.g., Singular, Adjust, AppsFlyer) and experience working within SKAdNetwork constraints
• Fluency in campaign data analysis and optimization, with proficiency in Excel, cohort analysis, and LTV/CAC modeling
• Experience running localized campaigns across international markets with sensitivity to language, platform mix, and conversion flow nuances
• Ability to work cross-functionally with product, web, creative, and analytics teams to optimize acquisition performance end to end
• Familiarity with App Store Optimization (ASO) best practices and how paid + organic strategies work together
• Highly self-directed and comfortable owning strategy, execution, and reporting without heavy oversight
• A love of music (listening, exploring, making) is a huge plus.

Benefits

• Generous Company Equity Package
• 401(k) with 3% Employer Match & Roth 401(k)
• Unlimited PTO & Sick Time
• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
• Continued / Creative Education Stipend
• Generous Commuter Allowance
• Free In-Office Lunch Delivery (3 Days per Week)