About the position
HomeLight is building the future of real estate with a technology platform that connects homebuyers and sellers with top real estate agents and loan officers. The company aims to simplify real estate transactions, ensuring they are easy and satisfying. The position is focused on improving activation, onboarding, and retention of loan officers and real estate agents through various engagement channels. The role requires a strong background in email and lifecycle marketing, with responsibilities including drafting copy, building campaigns, and managing production for marketing initiatives.
Responsibilities
- Improve activation, onboarding, and retention of loan officers and real estate agents through engagement channels, including email, push, and in-app messaging.
- Draft copy, build campaigns, and manage production for one-off, recurring, and triggered campaigns across all channels.
- End-to-end management of seasonal calendar of engagement marketing campaigns from inception to execution.
- Report on regular performance of seasonal campaigns, providing insights and recommendations for optimization.
Requirements
- 2-3+ years experience in engagement, lifecycle, and/or CRM marketing.
- Experience using engagement marketing platforms to improve activation, onboarding, and retention of customers (Iterable, SendGrid, etc.).
- Strong copywriting skills and excellent creativity.
- Experience with A/B and multivariate testing.
- Strong analytical skills and a data-focused mentality.
- An understanding of customer segmentation techniques and best practices.
- Extremely organized with strong project management skills.
Nice-to-haves
- Experience in B2B2C marketing.
- Proven success with optimizing lifecycle marketing campaigns.
Benefits
- Medical (Aetna or Kaiser), Dental & Vision (Guardian).
- Long-Term Disability & Short-Term Disability.
- Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian).
- 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide).
- Commuter benefits are offered in certain locations.
- PTO, including Volunteer Days to give back to your community.
- Annual Anniversary Perks, including professional development and sabbaticals.
- HomeLight Services to help you with buying and selling your home.
