About the position
Dandy is transforming the massive and antiquated dental industry—an industry worth over $200B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. We are seeking a strategic Sr. Manager, Account Based Marketing to join our Growth Marketing team. In this role, you will spearhead the development and execution of sophisticated ABM programs tailored for high-value target accounts, driving measurable revenue growth and market penetration in a competitive environment. Your expertise in B2B marketing, combined with a passion for data-driven decision making and cross-functional collaboration, will be essential to shaping our long-term Enterprise go-to-market strategy.
Responsibilities
- Develop and lead an integrated ABM strategy, working closely with Sales, Product, and Marketing leadership to identify and target high-potential accounts.
- Define segmentation, targeting, and account selection processes that align with overall business objectives and market opportunities.
- Serve as the primary ABM evangelist, championing best practices and innovative strategies across the organization.
- Oversee the creation and management of multi-channel marketing programs—including digital, email, direct mail, and targeted events—that deliver personalized, high-impact campaigns.
- Drive the end-to-end planning, execution, and optimization of ABM initiatives, ensuring alignment with brand messaging and strategic priorities.
- Leverage advanced analytics and market insights to continuously refine campaign tactics and enhance ROI.
- Collaborate with cross-functional teams to integrate ABM strategies with broader marketing and sales initiatives, ensuring a seamless customer journey from engagement to conversion.
- Act as a key liaison between executive leadership and marketing teams, providing regular updates on campaign performance and strategic initiatives.
- Establish and track key performance indicators (KPIs) such as account engagement, pipeline development, and revenue impact, using these metrics to drive strategic decisions.
- Identify emerging trends and opportunities, adapting ABM strategies to maximize competitive advantage and market impact.
- Champion a test-and-learn mindset, utilizing insights from data and analytics to optimize programs and drive scalable growth.
Requirements
- 7+ years of experience in B2B marketing, with a strong focus on account-based marketing, demand generation, or lifecycle marketing.
- Proven track record in designing and executing high-impact ABM programs that have significantly accelerated revenue growth.
- Expertise in leveraging multi-channel marketing techniques and marketing automation platforms (such as Marketo, HubSpot, or similar) to deliver personalized campaigns.
- Demonstrated leadership in managing cross-functional teams, driving consensus among senior stakeholders, and mentoring emerging talent.
- Exceptional strategic, analytical, and communication skills with a strong ability to translate data insights into actionable strategies.
- Adept at managing multiple projects in a fast-paced, dynamic environment with a focus on continuous improvement and innovation.
Nice-to-haves
- Experience in high-growth tech environments and familiarity with sales enablement tools.
- A strong background in digital marketing analytics and advanced segmentation strategies.
- Prior experience managing or mentoring diverse marketing teams.
- A passion for innovative marketing techniques and a drive for operational excellence.
Benefits
- Healthcare
- Dental
- Mental health support
- Parental planning resources
- Retirement savings options
- Generous paid time off
