About the position
We're on an exciting journey to redefine Digital Marketing at BlueScope Buildings North America (BBNA), actively expanding our digital capabilities to propel business growth. In this role, you'll become an integral part of our fast-growing team-a close-knit group of passionate marketers who not only love what they do but also thrive on collective success. If you're passionate about marketing and technology, and want to contribute to something substantial, this role could be the perfect opportunity for you. The Sr Manager, Marketing Operations & Technology is a strategic leader who governs BBNA's full digital marketing ecosystem-enabling our team with the platforms, processes, and data to operate with excellence. This multifaceted role leads our MarTech strategy, manages the performance and evolution of our websites, and shapes the marketing lead management strategy in partnership with Sales, IT, and analytics partners. This includes defining scoring models, lead handoff and routing processes, and full-funnel tracking from MQL to opportunity. As the operational backbone of the marketing department, this role drives the development of scalable workflows and agile processes-owning department-wide project management systems while working across teams to improve visibility, velocity, and executional consistency. This role plays a central part in BBNA's broader digital transformation. The selected candidate will lead the implementation of a new enterprise-level technology stack-including Adobe Assets (DAM), Adobe Sites (CMS), and Marketo-ensuring the platforms are scalable and aligned with our customer experience, content governance, and campaign needs.
Responsibilities
- Serve as product owner for BBNA's marketing technology stack: Adobe Experience Cloud (Assets, Marketo, Target, Sites), Workfront, and related tools
- Lead platform strategy, integration, renewal cycles, and utilization planning
- Collaborate with cross-functional teams to identify needs, gather requirements, prioritize initiatives, and ensure successful implementation of marketing technology projects
- Work closely with Sales, Operations, IT, the global marketing team, and other key stakeholders to support marketing technologies and Salesforce-related initiatives
- Ensure marketing platforms are equipped with the right tools for data capture, compliance, and integration with other business systems; evaluate tech debt and emerging tools to improve efficiency
- Manage BBNA branded websites (internal & external) as digital products, overseeing the product roadmap to continually enhance and evolve the user experience
- Support digital production efforts, executing web content updates within the CMS and integrating SEO strategy into BBNA.com experiences
- Serve as BBNA's lead representative to BlueScope's Global Design Council, ensuring consistent governance, platform adoption, and alignment to enterprise-wide technology, experience standards, and strategic priorities
- Lead the development and rollout of core marketing processes that drive clarity, efficiency, and accountability across the full range of marketing functions
- Oversee department-wide project management through Workfront and teamwide collaboration tools
- Establish intake and prioritization models that support balanced resource planning and transparency for stakeholders
- Champion change management to drive tool and process adoption across regional and global teams
- Own the strategy and execution of BBNA's marketing automation programs using Marketo
- Define and govern marketing lead management processes, partnering with Sales, IT, and the Digital Demand Center
- Ensure platform compliance with privacy and data regulations (GDPR, CCPA, etc.) and conduct regular audits to maintain high-quality data practices
- Collaborate cross-functionally to optimize full-funnel visibility and campaign attribution, supporting performance reporting and insight delivery across the buyer journey
- Directly manage a team of specialists across marketing automation, platform administration, and project management
- Provide ongoing coaching and performance management, setting a high standard of ownership, agility, and customer-centricity
- Manage agency and vendor partners to augment delivery capacity and support ongoing optimization.
Requirements
- Bachelor's Degree in Marketing, Business, Technology, or related field
- 9+ years of experience in marketing operations, digital platform management, or related roles
- 5+ years leading teams and cross-functional projects in complex B2B environments
- Proven experience leading marketing technology ecosystems (Adobe Experience Cloud, Salesforce, etc.)
- Experience managing website ecosystems and content workflows
- Experience creating and optimizing lead management frameworks across marketing and sales systems
- Strong understanding of GDPR, CAN-SPAM, and global compliance regulations
- Proven ability to build cross-functional alignment, drive organizational change, and lead vendor partnerships
Nice-to-haves
- Adobe Experience Cloud experience / certifications a plus
- Experience working in global or matrixed organizations
- Familiarity with channel marketing, builder/dealer models, or distributed sales organizations
- Strong data acumen and understanding of marketing performance analytics
Benefits
- Health insurance
- Life insurance
- Short and long term disability
- Paid time off
- Retirement
