Sr Manager, Product Marketing (AI2399)

About the position

SiMa.ai is an innovative leader in AI/ML computing, delivering energy-efficient, high-performance solutions for edge computing applications. We are on a mission to revolutionize AI adoption for embedded edge applications, and we need a passionate product marketing leader to help drive our go-to-market strategies. We are seeking a Sr Manager, Product Marketing with a strong AI/ML background to own and execute go-to-market strategies, product positioning, and messaging for SiMa.ai's solutions. This role will work cross-functionally with product management, sales, and engineering to develop compelling content, competitive insights, and marketing campaigns that drive awareness and customer adoption.

Responsibilities

• Develop compelling messaging and positioning for SiMa.ai's AI/ML products, ensuring differentiation in the market.
• Create engaging product collateral, including whitepapers, e-books, case studies, blogs, and infographics.
• Lead GTM (Go-to-Market) strategies for new product releases, ensuring successful launches through content, events, and marketing campaigns.
• Conduct competitive research to identify key differentiators and equip sales teams with insights.
• Develop case studies and testimonials showcasing real-world applications of SiMa.ai's technology.
• Work with strategic partners to create joint marketing initiatives, co-branded assets, and event sponsorships.
• Engage with influencers, analysts, and media to establish SiMa.ai as a thought leader in AI/ML.
• Develop blog reviews, video content, and in-product assets that educate and engage prospects.

Requirements

• MBA degree is required.
• Bachelor's degree in data science, Computer Science, Software/Electrical Engineering, or a related technology field is preferred.
• 12+ years of overall experience and 7+ years of product marketing experience in a technology company, preferably in AI/ML, software, or edge computing.
• Strong background in developing messaging, positioning, and content for AI/ML products.
• Proven experience in one or more of the following areas: Product Launches, Competitive Analysis, Case Studies, Partner Marketing, and Thought Leadership.
• Exceptional writing, storytelling, and communication skills.
• Ability to translate complex technical concepts into compelling, digestible content.
• Experience collaborating with sales, product management, and engineering teams.
• Strong project management skills and ability to thrive in a fast-paced environment.

Nice-to-haves

• Hands-on experience with GenAI models.

Benefits

• Competitive compensation
• Benefits
• Opportunities for career growth