Sr Marketing & Communications Specialist

About the position

Under general supervision of the Associate Director of Marketing, the Senior Marketing & Communications Specialist will meet with key stakeholders to determine marketing needs and goals; assist with development of strategic service line marketing plans; implement targeted campaigns and tactics; develop and edit marketing collateral, website content, search engine marketing campaigns, podcast recordings, and social media content; prepare analytics reports; and assist with event planning; and other duties as assigned.

Responsibilities

• Meet with key stakeholders to determine marketing needs and goals
• Assist with development of strategic service line marketing plans
• Implement targeted campaigns and tactics
• Develop and edit marketing collateral
• Create website content
• Manage search engine marketing campaigns
• Record podcasts
• Create social media content
• Prepare analytics reports
• Assist with event planning
• Perform other duties as assigned

Requirements

• Bachelor's degree with a concentration in Communications, Journalism, Marketing, or a related field
• 3-5 years of relevant, full-time marketing experience preferably in healthcare, higher education or nonprofit
• Experience managing a marketing budget preferred
• Experience with SEM & SEO, social media platforms, email marketing platforms, survey/polls platforms, and analytics reporting

Benefits

• Total rewards package that supports employees' health, life, career and retirement