About the position
The Social Center of Excellence team is seeking a highly-motivated, self-directed, social-savvy Sr. Marketing Manager, Social Media to define and manage strategic brand direction rooted in consumer research and insights across social media programs. As an avid social media user, this individual is knowledgeable in the latest social media trends and understands how to connect with Gen Z and Gen Alpha. You will work closely with numerous internal and external teams in order to support key initiatives and events. The individual in this role has a proven track record managing integrated campaigns from end to end with the ability to act agilely with priorities quickly pivoting. You are equally creative and analytical, developing highly engaging and elevated content that drives performance across KPIs, including driving follower growth, impressions, traffic, engagement rate, and revenue. This critical team member will demonstrate strong ownership and maintain clear and concise communication across all levels of leadership. They are an excellent problem solver, identifying priorities, managing multiple work streams, anticipating and managing potential blockers to achieve goals and complete milestones. They thrive in a fast-paced and ambiguous environment managing multiple, competing priorities simultaneously with meticulous attention to detail. This individual will be a subject matter expert in working on large 360-degree marketing campaigns with a knack for uncovering consumer insights that inform strategy development.
Responsibilities
- Work in partnership with social program leaders to develop campaign architecture and strategy across keys social platforms (key focus on TikTok, YouTube, Pinterest, and Instagram) and multiple handles.
- Own social marketing content calendar creation and management, as well as communication and partnership with internal teams Vendor Management, Product Management, Merchandising, and Category Marketing.
- Lead market research and insights, partnering with internal customer insights team (Design and Research), to determine annual, seasonal, and quarterly brand messaging and priorities.
- Synthesize findings and translate into actionable marketing strategies.
- Work with the creative team to brief on seasonal and quarterly priorities rooted in consumer research, social trends and insights.
- Develop and manage consumer moments and mindset matrix in order to determine cultural priorities that align to our core consumer's life stages.
- Stay up-to-date on consumer research and market trends to understand brand positioning, focusing on brand perception, product selection, value proposition, price points, delivery speed, etc.
- Monitor and report on brand health metrics, determining which KPIs to keep a pulse on.
- Conduct competitor analyses and brand lift studies in order to identifying growth opportunities in the space, creating competitive reviews and situational analyses.
- Manage end-to-end program management experience.
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Nice-to-haves
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package
- Full range of medical, financial, and/or other benefits
