Sr Marketing Research Analyst

About the position

This role is for a marketing researcher with an analytical, creative, strategic mindset combined with both primary and secondary research experience in a corporate marketing department. Responsible for supporting and evaluating marketing research efforts, and providing strategic insights and actionable recommendations for messaging, targeting, and decision making. Also responsible for managing a wide range of initiatives across the full research project life cycle from start to completion.

Responsibilities

• Support all phases of primary marketing research projects - both quantitative and qualitative - including but not limited to research design, questionnaire development, analysis, storytelling, and presentation optimization
• Drive quality control processes at each step of the research life cycle from checking survey programming logic, recruitment, data analysis, reporting, proofing reports, accuracy checks, and more
• Review all information sources for validity, accuracy, and usage
• Collaborate with content and campaign teams to advise on content creation and campaign related assets and ensure proper and consistent research and statistics usage
• Review external research sources for marketing use and ensure proper and consistent citation, and audit the use of research and statistics for quality control
• Translate complex data into concise, clear, accurate, relevant, compelling, timely, and strategic insights and actionable recommendations via visual, creative, and persuasive storytelling from multiple sources
• Monitor and analyze market and industry trends, competitive landscape, and industry developments
• Support all Research Team initiatives