About the position
As a Senior Marketing Specialist, you’ll be part of our Marketing team, which sits within the Brand, Marketing and Business Development (BMBD) team. For this particular Senior Marketing Specialist position, you’ll have a keen focus on The Clarient Group, a leader in smart building consulting and technology engineering and part of our rapidly growing consultancy services. The Clarient Group specializes in guiding organizations across every industry in designing and fully integrating leading-edge digital ecosystems for buildings that drive real business impact, from improved energy efficiency and streamlined operations to elevated occupant experiences, optimized space utilization, precise building maintenance and more. This role will also have ample opportunities to support a variety of pursuits and marketing and communications-related efforts that cross market sectors and typologies. You will work with a hub of marketing peers led by our National Marketing Team Leader. You’ll work in partnership with our Markets, Offices and Services, who rely on marketing support to advance their message and win pursuits. You’ll collaborate across the BMBD community—with fellow Marketing team members, Graphics, Communications, Knowledge Management, Client Engagement, Market Strategy and Business Development—to deliver marketing excellence across proposals, presentations, collateral, local brand-building efforts and more.
Responsibilities
- Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
- Drive large, strategic, and complex pursuit process from proposal coordination through interview. May lead visual theme and strategic messaging.
- Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
- Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
- Participate in the development of deliverables that support go-to-market needs.
- Conduct market research to support plans for pursuing individual clients and opportunities.
- In collaboration with market strategists and other BMBD members, lead or support marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
- Develop strong, in-depth knowledge of the firm’s portfolio, personnel and offerings.
- Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
- Work with our National and Regional Marketing Team Leaders to support training and ongoing development of Marketing Specialists.
- Provide peer review and oversight for accuracy and quality of content.
- Self-review all work for accuracy and quality of content.
- Maintain and update Salesforce for clients and pursuits.
- Properly and accurately maintain a proposal filing system.
- Internalizes marketing best practices.
- May participate in external marketing activities.
- May perform other duties as required.
Requirements
- Bachelor's degree in business, marketing, communications or a related field required.
- A minimum of 5+ years of related work experience required, 7+ preferred.
- Related experience working in a marketing or communications role required.
- Experience working in/with professional services, such as consulting, technology, engineering, architecture or design preferred.
- Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
- Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
- Must have the ability to drive large, complex pursuits end-to-end.
- Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
- Strong proficiency with InDesign, Word, Excel and PowerPoint.
Nice-to-haves
- Familiarity with Deltek CRM Vision, Salesforce and Miro is a plus.
Benefits
- Medical, dental and vision coverage
- Flexible spending account options
- Voluntary insurances
- Paid time off
- Flex-time schedules
- Remote work options
- 401k plan
- Employee perk programs
