About the position
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Responsible for managing the pricing, packaging and documenting of new product ideas and conducts user need analyses for ancillary products so that subscriber and financial objectives are achieved. Conducts the budgeting, planning, analysis and monitoring required to ensure unit and financial targets are met for assigned products. Manages ongoing product management of new and existing products. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.
Responsibilities
- Internalizes and represents the Voice of the customer throughout the product lifecycle.
- Coordinates across other functional areas to secure buy-in to deliver on the defined end-to-end customer experience.
- Performs competitive analysis and conducts market research.
- Maintains updated view of key competitive changes.
- Teams with product development to deliver high quality products on time.
- Participates in the strategic planning for enhancements to product content, pricing, packaging and features.
- Participate in defining product business and functional requirements.
- Provides product support and documentation and develops product materials.
- Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks.
- Drafts and manages requirements and other supporting business documentation (such as use cases, possibly M&Ps [methods and procedures], executive summaries etc.).
- Leads concepts defining an end-to-end customer experience and expected full lifecycle costs.
- Contributes to the product vision across team and the organization.
- Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
- Manage change requests.
- Validates downstream deliverables and final offering (business acceptance testing).
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance.
- Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Requirements
- Understands and has knowledge of TV and Streaming ad products, and ad delivery platforms- with a focus on digital ADPs, SSPs, and DSPs.
- People leader role.
- Skills: Product Management, People Leadership, Problem Solving, Advertising Technologies Experience.
Benefits
- Base pay dependent on job-related, non-discriminatory factors such as experience.
- Most sales positions are eligible for a Commission under the terms of an applicable plan.
- Most non-sales positions are eligible for a Bonus.
- Best-in-class Benefits to eligible employees.
