About the position
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford, and engage with the services, products, and professionals they need to get and stay healthy. We use design, service, and technology to provide the best possible customer experience and change the way people think about healthcare. Our team owns Marketing for all of Amazon Health Services (AHS), along with all of the data that powers our optimization and valuation services. We are excited to help customers engage in a new Health Care paradigm and make a truly lasting impact. AHS Central Marketing team is seeking a seasoned Sr. Product Marketing Manager to lead our go-to-market strategy to drive all AHS businesses, including One Medical, One Medical Pay Per Visit, Amazon Pharmacy, and Health Business Connectors. In this role, you will lead the development and execution of the marketing strategy to drive AHS adoption and engagement. The marketing program development includes customer behavioral analysis, customer research, retention program management, personalized content development, targeting segment strategy, marketing channel management, and creative development. This position will work closely with product management, UX, and engineering teams, as well as partner with stakeholder teams to deliver experiences that resonate with customers. This role requires the ability to think big, dive deep with technical teams, and work across partners throughout the AHS business. You must have a passion for healthcare services and bring analytical rigor to the team. It is critical that you work backward from the customer and think through the customer's needs to develop the marketing strategy.
Responsibilities
- Own product marketing and go-to-market strategy for Amazon Health Services.
- Manage prioritization and tradeoffs across multiple strategic marketing programs, establish streamlined business processes, and ultimately drive AHS adoption and engagement.
- Proactively identify and resolve issues that may impair the overall strategy to meet customer adoption and financial goals.
- Work cross-functionally with the external and internal stakeholders (e.g., product management team, engineering team, marketing channel owners, and advertisement partners) for marketing program management.
- Define experimental frameworks and develop new scalable marketing programs whose incremental business impact should be measurable.
- Dive into the marketing program funnel metrics (impression, click, install, sign-in, purchase, etc.) to measure the customers' response and continually improve business performance metrics by leveraging marketing channels, internal targeting tools, and creative refreshes.
- Represent the voice of customers/partners to influence roadmap priorities, new product features, and product improvements.
- Partner cross-functionally to drive innovative marketing programs that are impactful to our customers and partners and increase brand and product awareness across Amazon.
- Communicate regularly with internal and external stakeholders about your program performance verbally and in writing.
Requirements
- 6+ years of progressive responsibility, including end-to-end experience in performance marketing, program management, product management, and/or partner management, such as email, display advertising, and search engine.
- Project management and organizational skills with the ability to multi-task and meet tight deadlines.
- Ability to work effectively with Product, Legal, Finance, and International Marketing teams to support and implement marketing programs.
- Ability to develop top-to-top marketing relationships with key app developers' marketing and product teams and business leadership.
- Comfortable with advanced Excel work to perform statistical analysis to develop/enhance online marketing program.
- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute independently and autonomously to get the job done.
- Oral and written communication skills with attention to detail.
- SQL skill.
- Bachelor's degree in marketing, business, or relevant field of study or equivalent practical experience.
Nice-to-haves
- MBA or master's degree in economics, marketing, finance, or related fields.
- Deep analytical abilities, especially for experimental design and analysis.
- Statistical analysis experiences on the online marketing channel improvement.
- Demonstrable history of defining and executing marketing strategies.
- Proven track record of developing lifecycle management and engagement programs, building scalable business processes, and/or online marketing experiments.
- Technical competency and ability to learn new products and work with technology teams.
Benefits
- Medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
