Sr. Product Marketing Manager

About the position

The Sr. Product Marketing Manager for the Accounting & Payments Platform will drive the adoption of AppFolio's accounting and payments capabilities, a key pillar of our solution that is central to our customers' success and the backbone of their business. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of our accounting and payments capabilities, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects.

Responsibilities

• Build deep product and market expertise through direct customer conversations as well as market and competitive research.
• Work closely with the product management team to understand product features, benefits, and roadmap.
• Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them.
• Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction.
• Collaborate with the sales and services enablement teams to create collateral and education programs.
• Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable.
• Continuously analyze, tweak, and improve how we go to market with our payments and accounting platform based on deep data analysis.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Finance, or a related field.
• At least 5 years of product marketing experience.
• Product marketing experience with an accounting & payments platform.
• B2C or B2B2C experience, ideally within the fintech industry.
• Understanding of core accounting principles.

Nice-to-haves

• Analytical Mindset: Ability to generate insights from customer, market, and performance data.
• Problem Solving: Comfortable navigating ambiguity, analyzing information, and making clear, consistent decisions.
• Written Communication: Excellent writing style and command of language to create a broad array of written communication.
• Presentation Skills: Great stage presence and presentation skills to lead both internal and external presentations.
• Project Management: Proven ability to build strong cross-functional partnerships and execute complex projects.
• Initiative: Willingness and ability to take the lead and play a proactive role in shaping our strategy.
• Influence: The ability to hold your own in discussions with senior leaders, advocate for your perspective, and gain buy-in from stakeholders.
• Continuous Learning & Curiosity: Proactively seek out opportunities to deepen your knowledge of our customers, our product, and our industry.

Benefits

• Compensation range: $114,400 to $143,000 base pay.
• Comprehensive Total Rewards package including additional benefits and discretionary bonuses.