About the position
We are searching for a highly motivated Sr. Product Marketing Manager to help shape MoneyLion’s next generation of products and grow our community base. In this role you will be leading the creation and execution of our product marketing strategy to drive growth for MoneyLion’s financial marketplace, comprising 1st and 3rd party consumer products and offers. You will work closely with cross-functional teams including Product, Engineering, Design, Paid Acquisition, Lifecycle, and more to ensure our products meet customer needs and are positioned for success in the market. This is a great opportunity to join a fast-growing and innovative technology company focused on empowering Americans to make their best financial decisions. This role is onsite 4 days a week out of our New York City office.
Responsibilities
- Develop comprehensive go-to-market strategies and lead cross-functional teams through product launch plans including audience definition, product positioning, and messaging architecture.
- Define target customer segments and create compelling value propositions for each segment.
- Evaluate product market fit through customer research to find growth opportunities and improve user experiences within our product offerings.
- Keep a pulse on industry trends and competitive landscape to inform product improvements and incorporate learnings into customer growth initiatives.
- Analyze product performance and market data to make recommendations for improvements.
- Take a data-driven approach to campaign strategy focusing investments on the most impactful customer outcomes and specific KPIs.
- Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation.
Requirements
- Minimum of 7+ years of Product Marketing experience in the B2C space.
- Experience required: FinTech, Marketplace, Banking, Consumer finance, and/or startup environment.
- Strong business acumen with experience in setting quarterly OKRs, aligning business objectives with marketing initiatives and setting KPIs to measure success.
- Experience in stakeholder management with the ability to bring cross-functional teams together to influence product strategy and roadmap planning.
- The ability to manage multiple projects simultaneously with competing priorities/deadlines, while staying hyper-organized.
Nice-to-haves
- Passionate about the FinTech industry, customer-obsessed and thrive in fast-paced environments!
- A natural storyteller with the ability to apply a customer-centric approach to build messaging and value propositions for new products, features and/or programs.
- Results-driven, with a passion for using data to build marketing initiatives that solve business and customer problems (balancing your right and left brain!).
Benefits
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
