About the position
The Senior Product Marketing Manager is responsible for driving strategy, positioning, messaging, and competitive differentiation for assigned product categories. This role supports sales enablement, contributes to integrated marketing activities, and plays an integral part in shaping the product roadmap — including identifying opportunities for portfolio expansion in connected solutions and remote monitoring and management (RMM). Acting as the bridge between Product Management, Marketing Communications, Sales, Digital Experience, and Training, this role thrives on cross-team collaboration in a fast-paced environment. Deeply invested in understanding customers, markets, applications, and competitors, the Senior Product Marketing Manager uses insights and data to develop positioning and messaging that resonate with buyers and empower sales channels. By conducting targeted market research, analyzing trends, and leading Voice of Customer (VOC) initiatives, this role translates findings into strategies for expanding offerings, strengthening differentiation, and driving growth. In partnership with Product Management, the Senior Product Marketing Manager helps inform market sizing, opportunity assessments, and go-to-market strategies that ensure the roadmap aligns with emerging opportunities in connected and remotely managed solutions. They work closely with Marketing Communications counterparts to develop the right content and tools that support the sales team and broader demand-generation efforts. As a senior team member, this role helps drive best practices, identifies process improvements, and mentors junior colleagues — fostering a culture of growth, knowledge-sharing, and professional development.
Responsibilities
- Support the development of product roadmaps with Product Management, identifying new opportunities in connected solutions and RMM.
- Design and conduct market research and VOC activities to uncover trends, customer needs, and market gaps.
- Help inform market sizing and provide actionable insights to guide new product opportunities.
- Monitor industry and competitor trends and translate insights into clear positioning and messaging.
- Develop strong value propositions, positioning, and messaging frameworks that resonate with target audiences.
- Build integrated marketing plans in partnership with Marketing Communications and channel teams.
- Work closely with MarComm partners to plan and guide the development of content and tools for all stages of the funnel, including thought leadership, webinars, videos, collateral, ROI models, and case studies.
- Provide direction for product-related web content and offer feedback to enhance digital tools and user experience.
- Represent the brand in customer interactions, trade shows, and live events, translating technical details into clear, customer-focused benefits.
- Support the sales team by providing expertise on product positioning, differentiation, and available tools.
- Partner with Sales and MarComm to ensure internal sales tools such as training materials, competitive briefs, FAQs, and guides are developed and kept up to date.
- Collaborate with Sales to help equip and motivate the salesforce with success stories, reference material, and resources.
- Assist with product lifecycle communications, including pricing updates and product phase-outs.
- Help implement best practices and process improvements across the team.
- Mentor and coach junior team members, promoting a collaborative and growth-focused environment.
- Engage with key partners and customers to support market share growth and strengthen brand presence.
Requirements
- Strong ability to analyze data and extract actionable market insights.
- Skilled at translating trends and research into strategies and recommendations.
- Experienced in conducting VOC and market research and informing market sizing.
- Effective communicator with strong storytelling skills to simplify complex topics.
- Collaborative mindset with the ability to work cross-functionally.
- Experience mentoring or guiding less experienced team members.
- Organized with strong project management skills to manage multiple priorities.
- Customer-focused with a proactive, problem-solving approach.
- High level of professionalism and discretion.
Nice-to-haves
- Familiarity with CRM tools (Salesforce.com, SAP), budget management, Agile, or Design Thinking.
- Experience with connected solutions, IoT, or remote monitoring and management.
Benefits
- Comprehensive benefit package
- Career development opportunities
- Fun and engaging work environment
