Sr. Social Marketing Manager, AWS Social Media

About the position

The AWS Global Social Media Team is looking for an experienced social marketer to join our team and support company-wide social marketing motions. This role will be responsible for partnering with a variety of internal subject matter experts and stakeholder teams to develop social marketing strategies, create content, and execute social campaigns. This role will play a vital role in shaping how customers experience and interact with the AWS brand and our services across the AWS social portfolio.

Responsibilities

• Develop social marketing strategies and end-to-end execution of campaigns across the AWS social portfolio.
• Work with internal subject matter experts to gather requirements, develop campaign concepts, and develop bar raising social content (both high-touch, highly produced and UGC-style) on an ongoing basis aligned to business priorities.
• Manage recurring meetings across multiple stakeholders to ensure we are creating a thriving social experience for customers aligned to business priorities.
• Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand and our services.
• Execute social campaigns standalone and as part of multi-channel advertising efforts.
• Manage and oversee the day-to-day operations of social media channels, including editorial calendar prioritization, content creation, publishing, and community management.
• Partner with external media agencies and social media platforms, while seeking out new and emerging social platforms.
• Actively monitor performance data, define and implement campaign-specific goals, strategies, content requirements, and intended outcomes with internal stakeholder groups.
• Own the rhythm of a business motions associated with your campaigns, content, and programs.

Requirements

• 6+ years of professional non-internship marketing experience
• 6+ years of experience creating content specifically designed for social platforms
• 6+ years of developing and formally implementing social media strategies
• 6+ years of experience working with content creators and influencers at scale

Nice-to-haves

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience creating technical-focused social media content
• Experience with AWS products and a deep familiarity with our portfolio of services
• Experience building, executing, and scaling marketing campaigns and programs
• Experience leveraging AI tools and software in legacy workstreams

Benefits

• Flexible work hours and arrangements
• Knowledge-sharing and mentorship opportunities
• Career-advancing resources