Student Intern - Marketing - Tulane University

About the position

The intern is responsible for being the liaison between the student body and Aramark via peer-to-peer marketing, campus dining promotional events, and creating marketing materials for the units.

Responsibilities

• Act as a liaison between Aramark and the student body through peer-to-peer marketing, reaching out to student groups, coordinating the marketing schedule with university events, and conducting student surveys and focus groups
• Strategically plan and curate video and photography for a variety of projects such as social media posts, including Facebook, Instagram, and YouTube
• Create rapid turnaround and ensure timely delivery of completed videos while meeting project deadlines
• Independently shoot high-quality photos and videos that produce captivating content to drive brand awareness while engaging with the audience and capitalizing on promotions and events
• Assist with writing and crafting compelling captions, headlines, and narratives that enhance digital content
• Develop relationships with outside vendors to obtain pricing and print requirements and follow-up to ensure completion of projects (printers, designers, etc.)
• Develop text, layout, and design for first drafts of promotional materials (brochures, postcards, emails, flyers, signage, posters, etc.)
• Interact with customers while working at various marketing events such as open house, orientations, club meetings, meal plan information tables, special events and promotions
• Distribute marketing materials to the dining locations and make sure materials posted are up to date (posters, maps, table tents, napkin ads, etc.)
• Enter data into Excel spreadsheets for analysis, interpret spreadsheet data and convert to an executive summary
• Update the campus dining website with new information on locations, hours of operation, menus, etc. as needed and generate new ways to increase website traffic and student interest
• Maintain a professional image
• Complete marketing projects as needed
• Assist in other departments as needed

Requirements

• Must be currently enrolled in Tulane University
• Ability to work 10 - 20 hours per week
• Must be able to effectively communicate and understand directions in English
• Ability to understand and use Microsoft Office
• Strong organization skills and attention to detail

Nice-to-haves

• Experience using graphic design programs like Canva and/or Adobe
• Sophomore classification or higher