SVP, Sales Marketing

About the position

We are seeking an experienced and visionary Senior Vice President of Sales & Marketing to lead brand, growth, and customer engagement strategies for a high-growth broadband and internet services provider. This executive will play a critical role in scaling awareness, accelerating subscriber acquisition, and deepening customer loyalty across diverse markets from underserved rural regions to competitive suburban territories. The SVP will champion bold, data-driven marketing initiatives that reflect our mission to connect communities and bridge the digital divide. This is a remote position.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company growth, customer acquisition, and community engagement goals.
• Serve as a key member of the executive team, bringing deep marketing and customer insight into broader business decision-making.
• Evolve and strengthen brand positioning to reflect the company's commitment to connectivity, affordability, and innovation.
• Lead performance marketing across digital, local, and traditional media to drive qualified leads and increase subscriber base.
• Partner with sales and product teams to build integrated go-to-market strategies for new markets, service tiers, and promotional offers.
• Utilize segmentation and personalization to optimize marketing spend and improve conversion.
• Build a trusted, community-focused brand identity that resonates with customers across rural and suburban markets.
• Oversee local grassroots campaigns, sponsorships, and community partnerships to drive awareness and goodwill.
• Lead messaging around digital equity, broadband access, and the company's commitment to underserved areas.
• Recruit, develop, and lead a high-performing marketing organization across brand, digital, communications, field marketing, and analytics.
• Manage a multimillion-dollar budget with a strong focus on ROI, customer lifetime value (CLV), and acquisition cost efficiency.
• Implement tools and processes to streamline execution and measurement.

Requirements

• Years of progressive marketing leadership experience, with a proven track record in broadband, telecommunications, or B2C subscription services.
• Deep experience with both performance and brand marketing, ideally in a regional or multi-market model.
• Expertise in go-to-market strategy, digital acquisition, local marketing, and campaign optimization.
• Strong leadership skills with experience managing large teams, agencies, and cross-functional partnerships.
• Data-fluent with the ability to drive insights from metrics and customer analytics.
• Experience scaling marketing strategies in high-growth or private equity-backed environments a plus.

Nice-to-haves

• Proven experience in a similar role, for fast-growth companies, preferably subscription service provider.
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).
• Solid understanding of market research and data analysis methods.
• Ability to apply marketing techniques over digital and non-digital channels.
• Experience and thorough knowledge of direct mail and/or offline marketing (print, outdoor, radio, etc.).
• Understanding of different business disciplines (IT, finance, etc.).
• Proficiency in MS Office and business software.
• Outstanding communication (written and verbal) and interpersonal abilities.
• Strong leadership and communications skills.
• Teamwork skills essential; sense of humor preferred.
• Bachelor's degree in communications, social sciences, marketing and/or advertising.
• Prior experience in broadband, telecom, or a regulated infrastructure-based business.
• Knowledge of rural broadband markets, and multicultural communities.
• MBA or advanced degree in marketing, communications, or a related field.

Benefits

• A friendly and fun work environment.
• Communication and training.
• Great benefits package.
• A culture that encourages growth.