Technical Product Marketing Manager, Ecosystem

About the position

As the Product Marketing Manager for Sentry, you will own the end-to-end go-to-market strategy to drive product awareness, adoption, and expansion. You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience—showcasing a deep understanding of the product, target audience, and market landscape. You will also work closely with strategic integration and ecosystem partners to enhance product offerings and expand market reach. Your role extends beyond just promoting product features; by deeply understanding the user and market, you'll influence product development and shape our go-to-market strategy.

Responsibilities

• Craft and execute a creative product marketing strategy and shape the go-to-market motion for both.
• Drive revenue by understanding why and influencing product strategy with market insights.
• Be the voice of the customer, understanding the needs, pains, and dreams of new developers signing up for Sentry.
• Plan and coordinate product launches across multiple channels to grow awareness and engagement.
• Develop elegant value propositions for both developers and self-serve customers.
• Identify gaps in content and ways to keep demand metrics growing from awareness to expansion.

Requirements

• 10 years B2B product/marketing experience.
• Experience working closely with a software development process and/or familiarity for developer teams.
• Ability to prioritize competing opportunities and balance customer needs versus business priorities.
• Proven track record of developing and executing multi-channel campaigns that deliver against business objectives.
• Stellar written and verbal communication skills.

Nice-to-haves

• Developer relations or community experience.
• Bonus points for being a developer in a past life.
• A pinch of snark, sass, and humor.
• 2 cups of flexibility.
• A heaping serving of ambition wrapped in fondant of humility.

Benefits

• Base salary range of $150,000 to $200,000.
• Eligible to participate in Sentry’s employee benefit plans/programs including incentive compensation, equity grants, paid time off, and group health insurance coverage.