About the position
As the Senior Analyst, Email & Marketing Automation, you will be responsible for designing, executing, and optimizing targeted campaigns using Salesforce Marketing Cloud. This role leverages Journey Builder, Email Studio, Automation Studio, and related tools to deliver personalized, data-driven communications that drive engagement, nurture leads, and support overall marketing goals. On our team, you’ll have the support to excel at work, and the resources to build a career you can be proud of.
Responsibilities
- Leads strategy and execution support for RXO’s email marketing and marketing automation programs, ensuring alignment with broader business objectives
- Business Owner for Salesforce Marketing Cloud platform; works cross-functionally with stakeholders on all requirements and execution to support all functionality and program needs
- Manages and optimizes email marketing and automation channel activities to support stakeholder needs for all customer facing communications and campaigns
- Designs, builds, and launches automated email campaigns, journeys, and other automated workflows to nurture leads and engage customers
- Monitors key metrics, analyzes campaign performance, and identifies areas for improvement through A/B testing and other optimization techniques.
- Supports website and CRM operations to ensure technical requirements and system integrations are leveraged to support all necessary marketing and customer communications functions and workflows
- Works closely with cross-functional teams, including sales, product, and sales ops to ensure accurate data handoff and smooth lead flow
- Provides User Experience/User Journey design for campaign planning across email, website, and conversion points
Requirements
- Bachelor's degree or equivalent related work or military experience
- 2 years of Salesforce Marketing Cloud Engagement
- 5 years of email marketing and marketing automation experience
Nice-to-haves
- Strong proficiency in the following areas: email marketing best practices, data hygiene, workflow and automation design, audience segmentation, data analysis and reporting
- Strong working knowledge of the following (or similar) platforms: WordPress, Salesforce Sales Cloud and Marketing Cloud.
- Strong fluency user of Windows applications and Microsoft Office programs such as MS Project, Word, Excel, and PowerPoint.
Benefits
- Competitive pay
- Health, dental and vision insurance
- 401(k) with company match
- Life insurance, disability
- Employee Assistance Program (EAP)
- Paid time off
- Tuition reimbursement program
