About the position
We are seeking an Upstream Marketing Manager to support the development of Synchron’s next-generation brain-computer interface (BCI) system and future platform opportunities. In this role, you will collaborate with R&D and cross-functional teams to gather and synthesize user and market needs that inform early product concepts and platform expansion. You’ll contribute to identifying emerging use cases, building business cases, and helping ensure future solutions are grounded in real-world user insights. The role will also support the execution of voice of customer (VoC) research for the current-generation system in collaboration with the upstream team. This includes conducting ethnography and other user research to guide indication expansion, improve external components, and ensure that patient-facing elements are both effective and emotionally aligned with user needs. Additionally, the Upstream Marketing Manager will assist the team with other core upstream functions for the current-generation BCI, based on the evolving needs of the business. This is a cross-functional, user-focused role for someone who thrives in early-phase product development and wants to help shape a category-defining neurotechnology platform.
Responsibilities
- Collaborate with Advanced Technology teams to gather and synthesize user needs for platform expansion opportunities
- Build and assess business cases for varying platform and data expansion strategies
- Execute primary Voice of Customer research on user needs for future Synchron platform expansions
- Collaborate with the First Gen BCI product team to support the primary Voice of Customer research on evolving needs of the first-generation BCI
- Translate Voice of Customer research into clear market requirements and feature definitions to inform product planning
- Support Business Development efforts with priority partners
- Monitor competitive activity and distribute relevant information throughout the organization
- Support emerging needs of the Upstream, Strategy, and Business Development functions, as well as the broader Commercial team, in a fast-paced startup environment
- Partner with Clinical, Regulatory, and Reimbursement to align user insights with study design and evidence generation strategy for platform expansion opportunities
Requirements
- Bachelor’s degree required
- Minimum of 5 years of relevant experience in marketing, product management or similar, or advanced degree with a minimum of 3 years relevant experience in marketing, product management or similar
- Strategic agility, structured thinking, and intellectual curiosity. Ability to turn detailed data analyses into succinct, useful strategic insight.
- Self-starter, comfortable taking initiative and leading/project managing multiple projects at once.
- Strong written and oral communication skills
- Ability to achieve results by working cross-functionally and collaboratively across a matrix organization, including scoping and managing projects
Nice-to-haves
- Experience in a high-performance consulting or strategic planning environment demanding a sophisticated approach to understanding financial/market models, competitive trends and business impact.
- Strong project management skills and tangible experience achieving results.
- Thorough understanding of executional aspects of upstream marketing, including experience in a position in an upstream marketing or product development role with a medical device or healthcare company
- Experience creating marketing/customer requirement documents and or new product business plans
- Working understanding of financial documents- Income statements, expense budgeting, financial decision-making methods
Benefits
- Equal employment opportunities to all employees and applicants for employment
- Prohibits discrimination and harassment of any type
- Supportive work culture
