UX/UI Designer - Physical

About the position

The User Experience/User Interface (UX/UI) Designer - Physical plays a key role in supporting the development of user-centered experiences for physical and in-person interactions. This role assists in designing intuitive and engaging experiences for environments such as trade shows, medical congresses, in-clinic interactions, and other physical touchpoints. By participating in research, prototyping, and iterative design processes, the UX/UI Designer - Physical helps enhance patient and customer engagement in real-world settings.

Responsibilities

• Own the design of the overall end-to-end user experience and partner with technical product UI/UX analyst teams.
• Create and own the end-to-end user persona-based experiences across multiple digital products and platforms.
• Drive customer/patient/user-centric design and generate requirements to create a best-in-class experience.
• Design highly usable digital experiences via rapid-prototyping and testing on designs with internal partners.
• Develop and maintain consistent design guidelines & standards across all products, including ensuring adherence to visual consistency.
• Construct conceptual mock-ups to guide user validation sessions and instruct technical teams of general design requirements.
• Collaborate effectively with cross-functional teams to communicate design concepts and strategies and ensure alignment and integration of design strategies.
• Partner with technical teams to understand how UX / UI requirements will translate into product design and guide the decision-making process to deliver the best user-experience considering technical restraints.
• Communicate design concepts and strategies to stakeholders and team members.
• Maintain quality assurance standards through rigorous testing and validation, providing documentation and training support as needed.
• Develop UI/UX performance metrics to continuously track and update as needed (e.g., compliance metrics, bug fixes, number of users, scalability, usability).
• Assist in the design of end-to-end user experiences for physical spaces and channels, ensuring seamless interaction between digital and physical touchpoints.
• Support the development of persona-based experiences in environments such as exhibit booths, patient support centers, samples, print, and corporate events.
• Contribute to the refinement of spatial and environmental design elements through prototyping, usability testing, and feedback loops.
• Work closely with cross-functional teams to ensure that physical experiences align with business objectives and user needs.
• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.

Requirements

• Bachelor's degree in design, human-centered design (HCD), or a related field.
• 3 years in UX/UI design, with expertise in user-centered design and creating intuitive, visually engaging interfaces.
• Proficiency in design tools like Adobe XD, Sketch, Figma, or similar.
• Strong understanding of accessibility standards, design systems, and UX best practices.
• Experience translating user needs into detailed wireframes, prototypes, and high-fidelity mockups.
• Proven ability to collaborate with cross-functional teams and integrate feedback into design solutions.

Nice-to-haves

• Advanced degree (e.g., Master's in Design, HCI, or related field).
• Experience in healthcare, pharmaceutical, or regulated industries.
• Familiarity with system guardrails and design for technology-enabled solutions.
• Expertise in design frameworks like Design Thinking or Service Design.
• Experience leveraging industry benchmarks to deliver scalable, best-in-class solutions.
• Experience developing end-to-end omnichannel or multichannel product / program experiences.
• Experience designing for physical and spatial experiences, including trade shows, congresses, retail spaces, and healthcare environments.
• Familiarity with emerging technologies, interactive displays, and experiential design principles to enhance in-person engagements.

Benefits

• Discretionary annual bonus based on individual and Company performance.