Vice President, Consumer Marketing

About the position

Medline Industries is seeking a strategic, innovative, and results-oriented Vice President of Consumer Marketing to lead the development and execution of marketing strategies for our growing consumer product portfolio—including private label, licensed, and branded products. This individual will be responsible for shaping brand and category strategy, driving consumer insights, and delivering integrated marketing programs across retail channels to accelerate growth and strengthen customer partnerships.

Responsibilities

• Lead the creation of comprehensive consumer marketing strategies across Medline’s private label, licensed, and owned brands.
• Partner with retail customers to develop and execute joint business plans that support private label growth.
• Oversee go-to-market strategy for new product launches and category expansion.
• Own and evolve Medline’s private label positioning and portfolio strategy in alignment with customer and consumer needs.
• Develop differentiated value propositions and packaging strategies to support private label success across multiple retail partners.
• Collaborate cross-functionally with Sales, Product Management, and Operations to ensure excellence in execution.
• Translate consumer, customer, and category insights into actionable strategies that drive brand relevance and business impact.
• Guide research initiatives to understand shopper behavior, channel dynamics, and emerging trends.
• Oversee brand management across product lines and ensure consistent visual identity and messaging across all touchpoints.
• Lead the execution of integrated marketing campaigns across retail, shopper, and traditional media.
• Drive performance marketing initiatives to support e-commerce and in-store sales.
• Build and lead a high-performing marketing team with capabilities in brand, private label and content marketing.
• Foster a culture of collaboration, creativity, and accountability.
• Establish clear KPIs to measure campaign effectiveness, brand health, and marketing ROI.
• Leverage data and analytics to continuously refine strategy and improve performance.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred).
• 15+ years of progressive consumer marketing experience, with demonstrated success in both branded and private label strategy.
• Proven experience evaluating and designing effective marketing team structures, defining roles and responsibilities, and leading organizational change.
• Experience working with major retail partners and leading integrated marketing efforts across channels.
• Strong background in developing data-driven marketing strategies based on consumer insights.
• Exceptional leadership, collaboration, and communication skills.
• Ability to navigate a fast-paced environment and influence across a matrixed organization.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) contributions
• Paid time off
• Access to the Employee Assistance Program
• Employee Resource Groups
• Employee Service Corp