Baker Collegeposted 3 days ago
Full-time • Executive
Royal Oak, MI
Educational Services

About the position

Baker College is seeking a results-oriented Vice President for Growth Marketing to drive our student acquisition and revenue growth strategies. In this high-impact leadership role, you will own the entire marketing funnel-from strategy to execution-and turn bold growth initiatives into tangible outcomes. You'll build and lead a high-performing team that blends data analysis, experimentation, and compelling storytelling to engage and convert prospective students at scale. As a key member of the leadership team reporting directly to the President, you'll play a pivotal role in shaping the future of Baker College. This is a critical hire as we enter our next stage of expansion. If you're a strategic thinker, hands-on operator, and team builder who thrives in fast-paced, collaborative environments, we want to hear from you.

Responsibilities

  • Lead the development and execution of full-funnel marketing strategies that drive ambitious enrollment and revenue goals.
  • Engage prospective students through multi-channel outreach including email, direct mail, strategic partnerships, precision marketing, and emerging platforms.
  • Continuously optimize key metrics such as acquisition cost, lifetime value, and conversion rates.
  • Build and lead a high-performing team across growth marketing, analytics, and digital strategy.
  • Collaborate closely with the enrollment team, academics, technology, design, and student services.
  • Foster a culture of operational excellence, agile execution, and shared accountability.
  • Champion a test-and-learn culture across all acquisition efforts.
  • Use experimentation to drive smarter, more impactful marketing decisions.
  • Leverage advanced marketing technology and analytics tools to build real-time dashboards and track key metrics.
  • Identify and prioritize high-impact opportunities through funnel analysis, audience segmentation, and campaign attribution.

Requirements

  • Proven expertise in growth marketing with a track record of leading successful campaigns across both digital and traditional channels at scale.
  • Deep experience managing the entire acquisition funnel from building awareness to driving high-intent conversions.
  • Demonstrated ability to drive enrollment and revenue growth in data-driven organizations; experience in education is a strong plus.
  • Advanced analytical skills, including comfort with complex data sets, performance dashboards, and modern marketing technology platforms.
  • Experience designing and executing rapid experimentation programs (A/B testing, multivariate, segmentation).
  • Collaborative leadership style with a strong sense of ownership and operational rigor.
  • A first-principles thinker who approaches challenges with creativity and clarity.
  • A genuine passion for expanding access to education and supporting individuals on transformative life journeys.
  • A curious and forward-thinking mindset around emerging technologies, especially Artificial Intelligence.

Nice-to-haves

  • Master's degree preferred.
  • Experience within higher education and agency settings.
  • Strong relationship-building skills, both internally and externally.
  • Significant strategic and visionary leadership experience in brand management, marketing, communications, and public relations.

Benefits

  • A supportive learning environment.
  • Opportunities for professional development.
  • A culture of belonging and engagement.
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