Vice President Integrated Marketing - Goldenvoice

About the position

The Vice President of Integrated Marketing, Goldenvoice, is a senior leadership role responsible for overseeing the development and execution of a comprehensive marketing strategy across all Goldenvoice promoted shows. This position plays a critical role in driving ticket sales, enhancing brand awareness, increasing audience engagement, and growing revenue through innovative and data-driven integrated marketing efforts. The VP leads a high-performing marketing team, ensuring scalable processes, creative excellence, and alignment with overall business goals. The role requires deep expertise in the live events industry, strong strategic thinking, and a track record of success in leading marketing functions at scale.

Responsibilities

• Develop and execute comprehensive integrated marketing strategies that align with company objectives to drive ticket sales, brand growth, and new partnerships.
• Lead cross-functional marketing initiatives spanning digital, traditional, experiential, and partnership channels to deliver cohesive and impactful campaigns.
• Collaborate with senior leadership to establish marketing budgets, KPIs, and performance metrics, ensuring alignment with business goals and campaign effectiveness.
• Champion innovative, artist-first and fan-first experiences by driving fresh creative approaches, maintaining brand consistency, and identifying new marketing channels aligned with emerging consumer behaviors.
• Design and implement multi-channel marketing campaigns for large-scale concerts, leveraging both digital and traditional media to maximize reach and impact.
• Manage relationships with managers, talent agencies, record labels, and venues to identify and activate co-marketing opportunities that enhance campaign effectiveness.
• Oversee digital marketing efforts-including social media, email, influencer partnerships, and paid advertising-while driving content strategy across video, social, and experiential activations.
• Develop innovative promotional strategies that incorporate emerging platforms and technologies, and implement CRM and marketing automation tools to enhance customer engagement and internal efficiency.
• Foster a collaborative, creative, and data-informed team culture focused on continuous improvement and high performance.
• Build, mentor, and lead a high-performing marketing team, including senior integrated marketers, a social media manager, and a publicist, fostering alignment with overall business goals.
• Recruit top-tier marketing talent and develop organizational capabilities that support long-term growth and innovation.
• Set clear performance expectations and provide ongoing coaching and development.
• Represent the marketing team at key concerts to support activations, evaluate audience engagement, and strengthen industry relationships.
• Establish comprehensive measurement frameworks to track campaign performance, ROI and customer acquisition costs.
• Analyze market trends, competitive landscape, and consumer behavior to inform strategic marketing decisions.
• Leverage internal and external data to optimize campaigns for performance and spend efficiencies.
• Present regular performance reports and strategic recommendations to executive leadership.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Communications, or related field (MBA a plus).
• 12+ years of progressive marketing leadership, including 8+ years in senior roles within the live events or music industry.
• Deep understanding of the concert promotion and live entertainment ecosystem.
• Proven track record of developing and executing integrated marketing campaigns that drive measurable results.
• Experience managing large-scale marketing budgets and leading teams of 15+ professionals.
• Established relationships within the music industry, media, and California entertainment community.
• Demonstrated success in creating revenue-generating collaborations and strategic partnerships.
• Expertise in digital platforms, social media strategy, and emerging marketing technologies.
• Strong analytical skills and fluency in marketing analytics tools and data visualization platforms.
• Excellent presentation and communication skills with the ability to influence at all levels.
• Skilled in project management, cross-team workflow optimization, CRM systems, and ticketing technology.
• Knowledge of brand management, public relations, and real-time communication strategies.

Benefits

• Medical, dental and vision insurance
• Paid holidays
• Vacation and sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings