About the position
IntegriChain is the life sciences industry’s most trusted partner for commercialization and Net Revenue Optimization. We unify data, operations, and insights to help pharma manufacturers achieve maximum market access and profitability across the entire patient journey. As we continue to scale our influence across manufacturers, providers, and payers, we are seeking a dynamic, strategic, and charismatic Vice President of Marketing to lead and elevate our brand, thought leadership, and go-to-market impact. This executive leader will be both the public face and strategic architect of IntegriChain’s brand and will oversee brand strategy, demand generation, thought leadership, product marketing, communications, events, and sales enablement. The ideal candidate is a gifted storyteller, experienced revenue marketer, and proven team builder who thrives in fast-paced B2B SaaS or healthcare environments. This individual will collaborate closely with Sales, Product, and Executive Leadership to drive measurable pipeline growth and brand leadership across life sciences.
Responsibilities
- Serve as IntegriChain’s brand evangelist and keynote presence, representing the company at significant events, summits, webinars, and strategic forums.
- Develop and refine a differentiated brand voice and platform that positions IntegriChain as the leader in commercialization and Net Revenue Optimization for life sciences.
- Oversee the creation of high-impact content and media that amplify thought leadership, customer success, and product innovation.
- Partner with Sales leadership to develop sales playbooks, account-specific pitch decks, competitive battlecards, and persona-based messaging frameworks that accelerate opportunity conversion.
- Serve as a Subject Matter Expert (SME) in customer conversations and strategic positioning, and instill that throughout marketing assets and messaging.
- Lead end-to-end demand generation strategy—including digital marketing, ABM, SEO/SEM, content syndication, and events—to drive top-of-funnel growth.
- Collaborate with Revenue Operations and Sales to optimize pipeline conversion across MQL, SQL, and closed-won stages.
- Implement and manage performance metrics, lead scoring, and attribution models to ensure marketing ROI with a focus on pipeline generation, win rates, and campaign performance.
- Guide product positioning and go-to-market strategy for new and existing offerings.
- Translate complex product & platform capabilities into compelling, market-aligned messaging across use cases and buyer types.
- Own the event strategy, including presence at industry conferences, proprietary customer summits, and regional forums.
- Build, lead, and mentor a high-performing marketing team across demand generation, content, communications, and enablement functions.
Requirements
- 15+ years of progressive marketing leadership experience, with at least 5 years in a senior/executive role.
- Proven success scaling marketing functions in B2B SaaS, data/analytics platforms, or healthcare/life sciences environments.
- Deep familiarity with the pharma commercialization lifecycle, payer/provider dynamics, and revenue management trends.
- Strong executive presence with experience as a keynote speaker, event facilitator, or media spokesperson.
- Demonstrated ability to drive measurable pipeline growth, campaign ROI, and marketing-attributed revenue.
- Expertise in product marketing, ABM, content strategy, digital marketing, and marketing operations.
- Proficiency in marketing tech stack (e.g., Salesforce, HubSpot/Marketo, ABM platforms, Google Analytics).
- A bachelor’s degree is required; an MBA or advanced degree is preferred.
Benefits
- Excellent and affordable medical benefits
- Flexible Paid Time Off
- 401(k) Plan with a Company Match
- Parental Leave
- Student Loan Reimbursement
- Robust Learning & Development opportunities including over 700+ development courses free to all employees.
