Vice President, Marketing

About the position

As Guardian US continues to grow their commercial footprint, we are seeking a Vice President, Marketing to help transform our advertising business by leading our go-to-market (GTM) strategy, elevating their brand in the marketplace, and delivering measurable impact across our revenue-generating efforts. The Vice President, Marketing will serve as a senior leader within the Guardian US advertising leadership team, with accountability for driving growth through compelling marketing programs, thought leadership, and commercial storytelling. This individual will lead the development and execution of the GTM strategy that positions the Guardian as a must-buy media partner for brands and agencies in the US and globally. The successful candidate will bring both creative and analytical rigor, a deep understanding of the media and advertising landscape, and a passion for the Guardian’s editorial mission.

Responsibilities

• Own the marketing contribution to the direct-sold advertising revenue targets for FY25/26 and beyond.
• Develop and execute marketing strategies and sales enablement programs that empower the US advertising sales team to close more deals and deepen relationships with agencies and clients.
• Track performance against KPIs, optimizing marketing tactics for maximum commercial impact.
• Lead the development of a unified global GTM narrative in close coordination with the Guardian teams in the UK and Australia.
• Ensure strategic alignment across markets on messaging, positioning, value proposition, and commercial packaging.
• Attend three to five key client meetings per week to support sales in real time, provide strategic input, listen for opportunities, and elevate the Guardian’s brand story directly to marketers.
• Translate client needs and industry trends into actionable marketing ideas and partnerships.
• Develop and own the General Presentation and other sales collateral, partnering with executive leadership, editorial, design, communications, and strategy teams.
• Ensure the Guardian’s market-facing story is consistent, powerful, differentiated, and infused with data and proof points.
• Work closely with editorial stakeholders to identify innovative content-led opportunities that resonate with advertisers without compromising editorial integrity.
• Keep the Guardian at the forefront of culturally relevant and commercially viable storytelling.
• Partner with communications to shape the Guardian’s voice in the marketplace, from trade media and awards submissions to tentpole activations and event sponsorships.
• Ensure each campaign or activation is supported by KPIs and clearly tied to revenue or reputation objectives.
• Collaborate with the Research and Strategy teams to ensure audience data and proprietary research inform every pitch, presentation, and trade activation.
• Use insights to develop bespoke messaging and packages for high-value verticals (e.g., tech, finance, CPG, sustainability, etc.).
• Cultivate strong relationships with senior stakeholders across the Guardian US, UK, and Australia to ensure alignment on strategic priorities, editorial positioning, and resource planning.
• Serve as a trusted advisor and thought partner to commercial leadership, ensuring full confidence in marketing’s contribution to the business.

Requirements

• Ten-plus years of experience in media, marketing, or advertising, with at least five years in a senior B2B marketing or commercial strategy role at a media owner, publisher, or platform.
• Proven success building and leading marketing teams that have driven revenue growth and elevated brand perception in the media marketplace.
• Strong understanding of the agency and brand ecosystem in the US, with a track record of success marketing to senior-level decision-makers.
• Demonstrated ability to create and execute go-to-market strategies that span multiple regions and functions.
• Hands-on experience with audience insights, data-driven storytelling, and sales enablement materials.
• Experience working cross-functionally with editorial, communications, product, and research.
• Deep appreciation for the Guardian’s mission and values and the role of independent journalism in society.
• Excellent communicator and presenter with the ability to represent Guardian US confidently in high-stakes settings.

Nice-to-haves

• Strategic and entrepreneurial thinker with a bias for action.
• Highly collaborative and team-oriented approach to leadership.
• Strong storytelling instincts and creative sensibility.
• Comfort working in fast-paced, matrixed environments.
• Relentless curiosity about media trends, cultural shifts, and advertiser needs.

Benefits

• Salary: $230k - $250k with the incentive bonus plan.
• 20 days of vacation leave in addition to 12 company holidays and 2 personal days.
• Unlimited sick time.
• Free Headspace subscription for you and your family members.
• 401(k) Match.
• Subsidized healthcare coverage including medical, vision, and dental.
• Medical and Dependent Flexible Spending Accounts.
• Generous parental leave with 100% pay.
• Long Term and Short Term Disability insurance.
• Life insurance.
• Commuter benefits.
• Work/Life balance: Flexible hybrid schedule.