About the position
Unifocus is an integrated workforce management software platform offering intelligent automation for daily work orders management, housekeeping activities, facility maintenance, survey solutions, scheduling & labour management, and time & attendance built for the hospitality market and other dynamic scheduling environments. We support hotels, restaurants, casinos, and more with our innovative web-based and mobile software suite. Some of the chains we work with include Hilton, Rosewood, Shangri La, Accor, IHG, Hoxton, Corinthia, Oetker Collection etc. We are a small but growing team, and you'll have opportunities to express yourself and make meaningful contributions to our products and the company. The head of marketing will play a critical leadership role in brand positioning, demand generation, product marketing, customer marketing, and communications, with a strong focus on measurable outcomes aligned to business goals. This role will be pivotal in scaling our presence in existing and new markets.
Responsibilities
- Define and execute a comprehensive global marketing strategy aligned with Unifocus’ growth and revenue goals.
- Develop and lead the go-to-market (GTM) approach for product launches, strategic partnerships, and customer campaigns.
- Own brand strategy and ensure consistent messaging across all touchpoints and channels.
- Lead and scale a high-performing marketing team, including demand generation, content, digital, product marketing, and events.
- Collaborate cross-functionally with Sales, Product, Customer Success, and HR to ensure unified customer and brand experiences.
- Partner with Sales to align marketing-qualified leads with revenue-generating opportunities.
- Develop integrated marketing campaigns to drive pipeline and conversion through inbound and outbound strategies.
- Oversee the use of marketing automation, CRM tools (e.g., HubSpot/Salesforce), and analytics to measure campaign performance.
- Optimize ROI on marketing spend, with a focus on CAC, LTV, and funnel conversion metrics.
- Craft compelling product positioning, value propositions, and messaging that resonate with target personas.
- Partner with Product Management to support roadmap communications, user adoption, and customer advocacy.
- Lead customer reference programs, case studies, testimonials, and loyalty initiatives.
- Serve as the brand steward, ensuring strong identity, awareness, and thought leadership in core and emerging markets.
Requirements
- 10+ years of progressive marketing leadership, with 5+ years in leadership roles.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Background in B2B SaaS marketing, preferably within HR tech, workforce management, or enterprise software.
- Executive presence and strategic mindset with strong analytical and operational execution.
- Hands-on expertise in demand generation, digital marketing, and brand building.
- Strong communication and stakeholder management skills, including experience reporting to C-level executives and boards.
Benefits
- Health insurance
- Paid time off
- A hybrid environment that promotes a healthy work-life balance
- Parental leave
- Professional development assistance
- Referral program
