About the position
The Vice President of Marketing will be a critical leader within ShipBob, responsible for building and executing a world-class marketing strategy that fuels revenue growth, elevates brand awareness, and positions ShipBob as the fulfillment platform of choice for ecommerce businesses of all sizes globally. ShipBob is at a pivotal inflection point—rapidly expanding up-market while continuing to deepen our leadership among SMBs. As a global logistics and fulfillment platform, we’re scaling with ambition, and the VP of Marketing will be a central force in shaping how our story connects with customers, from emerging brands to household names. The VP of Marketing will own the full marketing funnel, driving demand generation, influencing pipeline creation, and enhancing our brand perception to land larger, strategic brands. Success in this role requires a strong leader of leaders who can elevate the Marketing team while collaborating deeply with Sales, Partnerships, and other GTM leaders and Executives. This individual must be equally comfortable driving tactical execution and developing long-term brand strategy, with a deep understanding of analytics and a commitment to curiosity and continuous innovation.
Responsibilities
- Build, manage, and develop a high-performing global Marketing team, spanning brand, earned media, demand generation, content marketing, SEO, social, marketing automation & operations.
- Foster a collaborative and accountable culture of experimentation, curiosity, and innovation.
- Partner closely with leaders across Revenue (BDRs & AE), Partnerships, Product, Operations, and Customer Success to drive a unified go-to-market engine.
- Own marketing-sourced and marketing-influenced pipeline creation targets across SMB, mid-market, and enterprise segments.
- Develop integrated campaigns across digital and offline channels to drive measurable impact on revenue.
- Implement and optimize full funnel reporting and analytics, connecting brand, awareness, and upper funnel marketing to pipeline velocity and closed-won revenue.
- Refine and evolve ShipBob’s brand positioning as we move up-market supporting growth with larger, more complex customers while reinforcing our leadership with SMBs.
- Lead brand health tracking and awareness measurement programs; partner with executive stakeholders to evolve messaging, positioning, and creative execution.
- Ensure ShipBob’s voice is elevated and differentiated in the ecommerce and logistics ecosystem.
- Serve as a strategic partner to Revenue leadership supporting pipeline creation, deal acceleration, and co-marketing initiatives.
- Partner with the Partnerships team to drive partner enablement, co-branded campaigns, and channel marketing opportunities.
- Collaborate with Product Marketing to support new product launches and create clear, compelling narratives for our offerings.
- Drive a test-and-learn culture within Marketing, balancing proven best practices with curiosity-driven experimentation.
- Monitor emerging marketing trends, tools, and technologies; bring forward innovative ideas to help ShipBob stay ahead of the market.
- Regularly assess and adapt marketing strategies to align with changing customer behaviors and macro trends.
Requirements
- 12+ years of progressive marketing leadership, with 5+ years in a VP-level or equivalent role, leading multi-disciplinary marketing teams.
- Proven ability to balance high-level marketing strategy with day-to-day execution and tactical excellence.
- Deep understanding of marketing analytics, measurement frameworks, and attribution models spanning brand and demand marketing.
- Experience evolving brand positioning and elevating awareness as a company moves up-market.
- Strong history of collaborating with Sales, Partnerships, and Product teams to drive a unified GTM strategy.
- Highly curious and adaptable; comfortable testing new marketing tactics while applying strong fundamentals.
- Ability to connect marketing activity directly to revenue outcomes and customer success.
- Prior experience in ecommerce, SaaS, logistics, or related industries is strongly preferred.
