Vice President of Brand and Marketing

About the position

The Vice President of Brand and Marketing is a strategic and cross-functional marketing executive responsible for positioning Teachstone as the trusted authority in improving educator-child interactions, while driving measurable growth across awareness, acquisition, retention, and expansion. As a key member of the Growth Team, this individual will lead Teachstone’s omnichannel marketing strategy, overseeing brand, content, demand generation, product and customer marketing, data strategy, events, and community engagement. This leader will drive a bold refresh of Teachstone’s digital experience, ensure a seamless and engaging customer journey, and integrate short- and long-form content across channels to fuel top-of-funnel engagement and pipeline performance. They will lead a high-performing team and collaborate with partners in Sales, Product, Success, Delivery, and Research to align on go-to-market strategy, drive experimentation, and bring clarity, curiosity, and accountability to every initiative.

Responsibilities

• Develop and execute a differentiated brand strategy that reinforces Teachstone’s mission and positions CLASS as the industry standard in quality improvement.
• Owns and oversees the production and alignment of content across web, email, social, print, and campaign assets.
• Lead a bold refresh of Teachstone’s website and digital presence to elevate user experience and drive brand visibility and lead generation.
• Ensure clear, consistent messaging across all brand, sales, product, and policy communications.
• Build and scale full-funnel marketing programs that create demand, generate qualified pipeline, accelerate deals, and drive customer retention and expansion.
• Own segmentation, audience journey mapping, and campaign flow development for all priority personas.
• Design and optimize nurturing programs that build brand awareness and generate net-new leads at the top of the funnel.
• Partner with Sales and Customer Success to define shared KPIs, improve attribution, and align marketing efforts with pipeline and revenue goals.
• Develop targeted, account-based strategies for key segments including State ECE, Head Start, School Districts, and DoD.
• Translate complex, research-based solutions into compelling value propositions tailored for system leaders, practitioners, and policy influencers.
• Launch and scale customer marketing programs (i.e., testimonials, referral networks, customer spotlights) that drive upsells and renewals.
• Collaborate with Research and Product teams to ensure messaging is evidence-based and aligned with the organization’s impact goals.
• Design and execute an integrated event strategy to deepen relationships, expand reach, and influence customer decisions.
• Scale strategic initiatives like InterAct Summit and CLASS Learning Community as high-impact growth and brand engagement platforms.
• Expand regionally focused field marketing to align with territory-based sales outreach and local partnerships.
• Measure ROI across all marketing activities to ensure direct contribution to pipeline and revenue.
• Lead, coach, and develop a high-performing marketing team spanning brand, content, demand generation, events, and community.
• Inspire a culture of transparency, trust, and curiosity through strong mentorship and clear communication.
• Collaborate with internal partners across Sales, Product, Policy, and Research to unify messaging and synchronize go-to-market efforts.
• Define and track key metrics such as pipeline influence, MQL-to-SQL conversion, campaign ROI, and customer engagement trends.
• Leverage performance insights to drive experimentation, investment decisions, and continuous learning.
• Deliver executive-ready reporting and contribute to board-level marketing presentations and strategy conversations.

Requirements

• 15+ years of experience in marketing, brand, or communications roles, preferably within early childhood education, ed-tech, or purpose-driven growth organizations.
• 5+ years of experience building and leading high-performing teams across multiple marketing functions.
• Demonstrated success in aligning marketing with revenue targets and collaborating closely with Sales and Customer Success leaders.
• Deep understanding of how brand, content, demand generation, and customer marketing integrate in a cohesive GTM strategy.
• Strong storyteller with experience translating complex topics into compelling, audience-specific narratives.
• Highly analytical, with experience using data to optimize campaigns and influence investment decisions.
• Proven ability to position organizations as thought leaders using content strategy, earned media, and speaking opportunities.
• Track record of designing omnichannel strategies that influence buyers across all stages of the funnel.
• Excellent communicator and strategic partner, comfortable influencing stakeholders at the executive and board level.

Nice-to-haves

• Knowledge of the early childhood education landscape, including market segments (e.g., State ECE, Head Start, school districts).
• Familiarity with CLASS and Teachstone’s mission, services, and customer community.
• Experience designing and executing ABM campaigns and policy-influencing messaging strategies.
• Passion for innovation, with the ability to stay ahead of marketing trends in education, government, and tech.
• Ability to foster a culture of experimentation, transparency, and results-driven marketing.

Benefits

• Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
• Salary Range: $150,000 to $200,000.00, determined by your experience, skills, and internal equity.
• Comprehensive Benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.