About the position
The Vice President of Sales & Marketing provides leadership for driving the overall regional business sales, marketing and business development strategy with direct oversight over Strategic Accounts, Customer Service, Sales Support, e-Business sales and Marketing within the West Region. In particular, you will: Provide quality sales leadership and make sales operational changes to ensure sales forecasting (through SFDC) is accurate and meets regional goals, market intelligence is as high as can be, competitive analysis is routinely refreshed and sales close rates continue to improve. Delivers overall top line sales performance in line with established sales goals by actively leading all sales operations and strategies alongside our Area Vice Presidents and in specific areas such as (but not limited to) specialty gas sales, advanced fabrication, Safety, strategic accounts, supply chain sales solutions, and e-business process and marketing. This will be done by being a leader in establishing sales territories and goals; identifying ongoing new business opportunities; leveraging all regional, national and vendor resources to achieve sales goals; and actively leading recruiting and hiring efforts for all customer facing associates. Establishes, communicates and maintains the safety culture within assigned business areas consistent with regional, divisional and national policies, procedures and direction. Ensures that responsibility for safety is a focus throughout the organization. Provide leadership and oversight for the orchestration and execution of several marketing tactics supporting area growth strategies along the customer journey, from lead generation all the way to the promotion of compelling value-add offers through our various sales channel. Provide input and leadership in the development, implementation and refinement of sales compensation programs. Provides leadership, management direction, motivation, training and ongoing development to all Airgas field associates within the VP of Sales assigned business areas. Through sales, assures that all subordinates are trained and follow position specific procedures and processes affecting product quality or service provided to our customers. Ensures that changes to procedures are reviewed, approved and validated prior to implementation. Critical contributor and leader to create comprehensive, measurable programs around excellence within the sales funnel; from lead acquisition, validation, go-to-market, success measurement, customer onboarding, loyalty, customer lifetime value capture. Provides leadership, customer feedback and participates in ongoing improvements to insure outstanding customer service levels by being a key influence and leader to improve regional Customer Effort Scores. Sets and achieves all sales budgets and quotas. Collaborate and drive effective marketing campaigns that have measurable results. Actively participates on the regional management team to provide and maintain region wide culture, teamwork and plan/execute all region wide initiatives. Maintains a work environment characterized by mutual respect and is free of unlawful discrimination, harassment, or retaliation. Adheres to all federal, state, and local EEO laws. Actively support the company's affirmative action goals. Other projects/initiatives as assigned.
Responsibilities
- Provide quality sales leadership and make sales operational changes to ensure sales forecasting is accurate and meets regional goals.
- Deliver overall top line sales performance in line with established sales goals.
- Establish, communicate and maintain the safety culture within assigned business areas.
- Provide leadership and oversight for the orchestration and execution of several marketing tactics.
- Provide input and leadership in the development, implementation and refinement of sales compensation programs.
- Provide leadership, management direction, motivation, training and ongoing development to all Airgas field associates.
- Create comprehensive, measurable programs around excellence within the sales funnel.
- Provide leadership, customer feedback and participate in ongoing improvements to ensure outstanding customer service levels.
- Set and achieve all sales budgets and quotas.
- Collaborate and drive effective marketing campaigns that have measurable results.
- Participate on the regional management team to maintain region wide culture and teamwork.
Requirements
- Four-year college degree from an accredited institution in Business, Accounting, Finance, Marketing, Sales Management, Engineering, or related field.
- Masters degree in business-related field preferred.
- Minimum of 10 years of increasing responsibility in business to business sales-related or sales operations positions.
- Minimum of 5 years experience in a sales leadership position.
- Strong working knowledge of the companies products, competitive products and the markets we serve.
- A track record of achieving profitable sales growth and managing the dynamics of change.
- Great strategic planning, organizational and creative thinking skills.
- Strong leadership skills and capability of developing and managing a team of experienced sales professionals.
- Versatility to function effectively in a fast paced and changing business environment.
- Excellent motivational skills.
- Ability to analyze a business opportunity and develop a successful sales strategy.
- Demonstrated knowledge of business and accounting concepts.
- Strong interpersonal skills with the ability to influence others.
- Excellent communication skills, especially in the development of action plans.
- Ability to make highly effective oral and written presentations.
Benefits
- Medical, dental, and vision plans.
- Vacation, sick time, floating holidays, and paid holidays for full-time employees.
- Progressive parental leave package including 14 weeks of paid childbirth benefit for birth mothers.
- Paid parental leave benefits for other associates.
- 401k plan with company matching funds.
- Tuition reimbursement.
- Discounted college tuition for employees' dependents.
- Airgas Scholarship Program for dependent children.
