About the position
As the Vice President of Marketing at Foodsmart, you will lead and grow a high-performing, mission-driven marketing team responsible for driving the reach, engagement, and impact of Foodsmart’s offerings. Reporting to the Chief Experience Officer, you will own the full marketing function—including both member and B2B marketing—and serve as a key partner in achieving company growth, deepening mission impact, and strengthening our brand in the marketplace. Your primary focus will be on member/consumer marketing, with a mandate to maximize the number of eligible members we reach, drive strong member activation and retention, and optimize customer lifetime value (LTV) while minimizing acquisition cost (CAC). You will lead the development and execution of integrated, data-driven campaigns that leverage eligibility files and first-party member data across channels such as email, SMS, outbound calling, digital media, and grassroots/local activations. In addition, you will oversee and strengthen Foodsmart’s corporate and B2B marketing strategy—building visibility and thought leadership with current and prospective clients, elevating our brand in key industry segments, and supporting B2B growth efforts through targeted campaigns, content marketing, executive visibility, and event strategy.
Responsibilities
- Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC
- Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing
- Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches
- Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level
- Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments
- Regularly create experiments that allow us to optimize results
Requirements
- 10+ years in consumer marketing (preferably B2B2C), 5 years marketing leadership experience
- Proven success in developing and executing growth strategies for hard-to-reach or underserved populations, using culturally and contextually relevant approaches
- Experience designing and executing local marketing strategies (grassroots, community events, PR) with measurable ROI
- Well-versed in corporate marketing strategies tailored to health plans, with a deep understanding of their needs and dynamics
- Experience building and managing a Martech stack centered around first party data collection
- Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
- Automated marketing functions previously to create scalability and optimize results
- A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
- Proven ability to build, lead, and develop high-performing marketing teams, fostering a culture of accountability, creativity, and impact
- Passion for improving healthcare access and outcomes for underserved communities, with a health equity lens in marketing strategy and execution
- Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications
Benefits
- Remote-First Company
- Unlimited PTO
- Healthcare Coverage (Medical, Dental, Vision)
- 401k, bonus, & stock options
- Wellness reimbursement
- Registered Dietitian Visits
