About the position
As VP of Marketing, you will lead and execute a results-driven marketing strategy that directly impacts revenue growth and business success. Your key responsibilities include driving business growth, overseeing brand positioning and demand generation, and utilizing data-driven strategies to optimize marketing ROI. You will manage marketing budgets, stay ahead of industry trends, and build a high-performing marketing team while collaborating with cross-functional teams to ensure seamless integration of marketing efforts with product updates and overall brand strategy.
Responsibilities
- Ensure that marketing initiatives directly contribute to revenue and long-term success.
- Develop marketing initiatives that drive customer acquisition, engagement, and brand visibility.
- Use performance analytics to track KPIs (pipeline growth, conversion rates, brand impact) and optimize marketing ROI.
- Align marketing efforts with company objectives, collaborating with sales, product, and creative teams.
- Oversee content marketing, paid ads, SEO, email campaigns, events, and social media engagement.
- Manage marketing budgets, allocating resources effectively and optimizing spending strategies to achieve maximum ROI.
- Stay ahead of industry trends and shifts in consumer behavior and leverage AI to ensure marketing efforts remain innovative and effective.
- Build, mentor, and manage a high-performing marketing and growth team.
- Collaborate closely with product, design, and engineering teams to ensure marketing efforts are seamlessly integrated with product updates and overall brand strategy.
Requirements
- 10+ years of experience in enterprise B2B marketing.
- Highly self-motivated with a growth mindset.
- Experience in scaling and leading high-performing marketing teams, managing content, demand generation, and brand functions.
- Results-driven and analytical, using data to inform strategy and optimize campaigns.
- Proven track record of exponentially increasing inbound leads through strategic marketing initiatives.
- Experience in improving website traffic and customer acquisition efficiency.
- Experience in enhancing digital conversion rates through A/B testing and optimization.
- Strong ABM and multi-channel expertise, including SEO, content marketing, paid ads, email, events, and social media.
- Excellent communication and collaboration skills with the ability to work across teams (sales, marketing, product, leadership).
- Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
Benefits
- Competitive compensation - base salary range $180-210k, performance-based bonus, equity and employee equity plan.
- Career advancement and training opportunities.
- Excellent medical, dental, and vision coverage for you and your dependents.
- 401k match with immediate vesting.
- Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.
- Paid time off: vacation, holidays, sick, and parental leave.
- A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.
- Good vibes (happy hours, social activities, and retreats).
