About the position
The VP of Marketing is responsible for developing and executing comprehensive marketing strategies, leading a marketing team, and driving brand awareness and revenue growth. Primary duties include: Develop and execute comprehensive marketing plans to align with business goals and increase brand awareness. Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals. Provide leadership and/or support on the design, development, and implementation of products and material. Oversee and provide direction to market and competitor analysis. Provide leadership, direction and management of the market research function. Experience in traditional marketing, including print, direct mail, radio, television, and event-based promotions. Expertise in brand development, ensuring consistency across messaging, visual identity, and audience engagement. Strong knowledge of market research methodologies to assess brand perception and competitive landscapes. Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance. Ensure all marketing communications are coordinated, supports marketing plan objectives and manages effective expenditure of resources. Set current and long-term goals for internal teams. Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements. Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics. Lead and manage the marketing team, ensuring efficient execution of campaigns. Maintain a prioritized product backlog for all assigned projects based on business value. Design and oversee the marketing budget to ensure resources are allocated effectively. Monitor and improve marketing campaigns, ensuring they meet objectives. Conduct research to identify trends, challenges, and opportunities for growth. Work closely with other departments to align strategies. Build relationships with media and stakeholders through creative PR strategies. Experience in B2B2C marketing, developing strategies that effectively engage both business partners and end consumers. Develop and execute multi-layered marketing campaigns that enhance brand positioning for business clients while simultaneously driving consumer demand and fostering customer loyalty. Regular and predictable attendance is a requirement of this position. Performs other job-related duties and responsibilities as may be assigned from time to time.
Responsibilities
- Develop and execute comprehensive marketing plans to align with business goals and increase brand awareness.
- Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.
- Provide leadership and/or support on the design, development, and implementation of products and material.
- Oversee and provide direction to market and competitor analysis.
- Provide leadership, direction and management of the market research function.
- Experience in traditional marketing, including print, direct mail, radio, television, and event-based promotions.
- Expertise in brand development, ensuring consistency across messaging, visual identity, and audience engagement.
- Strong knowledge of market research methodologies to assess brand perception and competitive landscapes.
- Create an institutional and system-wide marketing reporting function that can track, measure and analyze performance.
- Ensure all marketing communications are coordinated, supports marketing plan objectives and manages effective expenditure of resources.
- Set current and long-term goals for internal teams.
- Provide input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements.
- Provide marketing skills and expertise to the company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
- Lead and manage the marketing team, ensuring efficient execution of campaigns.
- Maintain a prioritized product backlog for all assigned projects based on business value.
- Design and oversee the marketing budget to ensure resources are allocated effectively.
- Monitor and improve marketing campaigns, ensuring they meet objectives.
- Conduct research to identify trends, challenges, and opportunities for growth.
- Work closely with other departments to align strategies.
- Build relationships with media and stakeholders through creative PR strategies.
- Experience in B2B2C marketing, developing strategies that effectively engage both business partners and end consumers.
- Develop and execute multi-layered marketing campaigns that enhance brand positioning for business clients while simultaneously driving consumer demand and fostering customer loyalty.
Requirements
- 12+ years of demand generation and/or customer acquisition for high-growth companies.
- 5+ years of people management experience.
- Proven track record in senior marketing roles as either a Marketing Director or VP.
- Experience using technology integration and automation tools such as Zapier, Integromat, Make.
- Exceptional quantitative and problem-solving skills.
- Ability to analyze data, overcome data noise, and make data driven decisions.
- Solid knowledge of SEO, web analytics and Google Adwords.
- Experience with CRM software and digital marketing tools and techniques.
- Intermediate to Advanced Excel skills required: Pivot Tables, VLOOKUP, SUMIF formulas.
- Email marketing with knowledge of current trends and industry best practices.
- Bachelor’s degree in Marketing, Communications or related field required.
Nice-to-haves
- Advanced problem-solving skills.
- Strong customer-focused mindset.
- Established track record of reliability and good attendance.
- Ability to envision and communicate the big picture in an inspiring way.
- Demonstrated ability to quickly and proficiently understand and absorb new information.
- Strategic leadership expertise.
- Strong communication and cross-functional skills with the ability to engage, listen, and collaborate with internal departments and external stakeholders.
- Collaborative with the ability to structure mutually beneficial partnerships.
- Ability to multitask with a high volume of tasks.
- Flexibility to handle rapid and frequent change.
- Desire to take on new tasks.
- High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
- Thrive in a fast-paced environment and possess a high level of intellectual curiosity.
- Unwavering commitment to transparency, accountability, and driving results for yourself and your team members and stakeholders.
- Acts without being told what to do. Brings new ideas to the company.
- Exhibits passion and excitement over work. Has a can-do attitude.
Benefits
- 100% employee medical options
- 50% dental and vision (for employee only, dependent coverage available)
- Paid time off
- Life insurance
- Short-term disability
- Long-term disability
- 401k program with employer match
- Casual dress attire environment
- Friendly competition with ping-pong tournaments, pool games, and more
