About the position
Delinea is seeking a strategic and dynamic Vice President of Product Marketing to lead our global product marketing, technical marketing, and competitive intelligence efforts. This executive-level leader will play a critical role in driving buyer-centric go-to-market strategy, differentiated positioning, messaging, sales enablement, analyst relations, competitive intelligence, and technical content development for our entire product portfolio. This individual will work cross-functionally with marketing, product management, sales, and customer success to ensure market-leading positioning and consistent storytelling that clearly articulates the value of Delinea’s solutions to executive, economic, and technical buyers.
Responsibilities
- Develop and continuously refine product positioning, messaging, and competitive differentiation to align with buyer personas and journeys.
- Own product launch strategy and execution in collaboration with product management and demand generation.
- Partner with sales leadership and enablement to develop compelling sales assets, training materials, and content that help accelerate deal velocity.
- Drive market segmentation and targeting strategies to support integrated marketing campaigns and ABM programs.
- Lead buyer and market research efforts to inform messaging, roadmap prioritization, and strategic decisions.
- Partner with product management and sales to develop global go-to-market strategies for new and existing products.
- Oversee the creation of high-impact technical content (whitepapers, technical briefs, videos, labs, etc.) that demonstrates product capabilities and value to technical audiences.
- Partner closely with product management and sales engineering to develop hands-on enablement resources such as demo environments, workshops, and reference architectures.
- Support analyst relations by articulating product differentiation and technical strategy in briefings and report responses.
- Represent the company at technical conferences, webinars, and industry events to evangelize our product vision and capabilities.
- Oversee the ongoing competitive intelligence program that drives competitive sales content, enablement, and sales engagement to improve the ability to win against key competitors.
- Maintain and update a competitive landscape to be used by product management, corporate development, and sales to identify key competitive trends.
- Oversee and facilitate the ongoing competitive win/loss program using sales and buyer quantitative and qualitative data to continually improve Delinea’s competitive win rate.
- Build and lead a high-performing team of product and technical marketers.
- Collaborate with Product, Demand Generation, Brand, and Sales to drive alignment across initiatives and performance metrics.
- Serve as a key spokesperson for Delinea’s solutions in customer, partner, analyst, and media interactions.
Requirements
- 12+ years of experience in B2B SaaS marketing, with at least 5 years in a senior leadership role overseeing both product and technical marketing.
- Proven success leading strategic product launches and scaling high-performing teams in a high-growth, complex environment.
- Demonstrated ability to translate complex technical capabilities into clear, differentiated messaging for both technical and business audiences.
- Exceptional communication, storytelling, and presentation skills.
- Experience working closely with executive leadership, product teams, analysts, and enterprise sales organizations.
- Deep understanding of cybersecurity, IT infrastructure, identity and access management (IAM) and adjacent markets strongly preferred.
Nice-to-haves
- Experience with ForresterDecisions or Pragmatic Institute frameworks strongly preferred.
Benefits
- Competitive salaries
- Meaningful equity and bonus program
- Full suite of medical, dental, and vision insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Generous discretionary time off (DTO)
- Paid company holidays
- Paid leave for new birth, adoption, surrogacy, or foster-to-adopt primary caregivers
