Website Marketing Manager

About the position

The Website Marketing Manager will lead the daily management of content on AHLA.com and affiliated microsites - including, but not limited to - Ahlafoundation.org and Responsiblestay.org. The Manager will impact web strategy and contribute to our most public-facing assets. The Manager will interact with all levels of staff across AHLA and the AHLA Foundation, across all departments and disciplines, and with key external stakeholders - so this individual will be an important nexus point for the entire organization.

Responsibilities

• Manage AHLA's main website and microsites, ensuring updated content, consistent design, quality control, user-friendly functionality, and compliance with industry standards.
• Collaborate across departments to identify, implement, and monitor content updates, ensuring alignment with AHLA's strategy.
• Ensure user-friendly organization of the site's content utilizing consistent tagging.
• Select and upload appropriate visuals, including photos and graphics, to enhance content.
• Edit and refine copy from other departments to optimize for the web.
• Lead one-off and ongoing website improvement projects, including UX optimization, content audits, and strategic planning to increase traffic and engagement.
• Troubleshoot website issues, coordinating with external web developers for timely resolutions and upgrades.
• Conduct regular web analytics reporting to inform and refine digital strategies.
• Manage a content calendar.
• Oversee external contractors and vendors.

Requirements

• Bachelor's degree in Communications, Marketing, or related field.
• 3-5 years of professional experience in website management and marketing; experience within a trade association or government affairs is a plus.
• Strong background in CMS platforms like WordPress and Drupal.
• Excellent project management and organizational skills with the ability to prioritize and meet deadlines in a fast-paced environment.
• Proven experience in content creation, multimedia project management, and UX improvement.
• Proficient in Microsoft Office Suite.

Nice-to-haves

• Hospitality experience helpful; if needed, willingness to learn the lodging industry required.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks